BA 3014 Exam 1 Ch 1-5

The attributes of a brand that consumers use to compare different products and brands are

The purpose of business portfolio analysis is to

John receives a coupon on his iPhone advising him about the location of a Domino's Pizza store.

Organizations that develop similar offerings, when grouped together, create

Marketing departments both shapes and ___ its relationship with internal and external groups.

For high-involvement purchases, consumers typically do all of the following except

Trading things of value between buyer & seller so each is better off after the trade is ____.

1-800 Contacts sells contact lenses manufactured by other well-known companies is classified as

A marketing strategy to increase sales of current products in current markets is referred to as

Copyrights, trademarks, and patents are

The cluster of benefits a firm promises customers to satisfy their needs is referred to as a

All of the following are true about marketing except marketing

All of the following are environmental forces that affect an organization except

Which affects baby boomers, and thus those that market to them, in a significant way?

All of the following are the result of an interest in the triple-bottom line except

All of the following are examples of products or services that satisfy a consumer need except

_____ in some way reprocess a product or service they buy before selling it to the next buyer.

If a purchase is a new buy for a manufacturer, the seller should expect

A(n) __________ is a legal entity that consists of people who share a common mission.

An organization's marketing department relates to

Important market characteristics in organizational buying behavior include

In which type of auction do bid prices increase as more would-be buyers become involved?

The movement to increase the influence, power, and rights of consumers is

Specific groups of potential consumers in which a firm directs its marketing program is a

Successful organizations must be visionary, which includes the ability to

The actions a person takes in purchasing & using products, both before & after the actions, are

Another name for the analysis of consumer lifestyles is

Buying a book at www.amazon.com to give as a birthday present is an example of ___ transaction.

At the functional level, the organization's strategic direction becomes

The purpose of environmental scanning is to

Barriers to entry refer to

Profit responsibility, societal responsibility, & stakeholder responsibility are known as

Linking the firm to customers, employees, suppliers, & partners for mutual long-term benefit is

Two increasingly important values for consumers around the world are

A technique that helps a firm search for growth opportunities from markets and products is

If the benefits exceed the costs, the behavior is ethical according to _______,

A supply partnership exists when a buyer & its supplier adopt mutually beneficial objectives to

Which is a major factor influencing someone's personal moral philosophy and ethical behavior?

John Deere Co. practices ___ when they work with suppliers to improve efficiency & reduce costs

Temporal effects include

The most common unethical business behaviors are:

All of the following would impact your decision about when to buy an offering except

The Latin phrase caveat emptor is a legal concept that means

A want is a ____ that is shaped by a person's knowledge, culture, and personality.

An external search for product information is likely to occur when

In ___ economy, the cost to produce and buy products and services escalates as prices increase.

Environmental trends arise from all of the following forces except

The people in the organization who actually consume the product or service are called ______.

Which of the following statements about marketing is most accurate?

Employees who report unethical or illegal actions of their employers are referred to as

Which problem solving variation would be used for sheets, towels, or electric can openers?

Dating services, such as Match.com would appeal to what level in the Maslow hierarchy of needs?

The Lanham Act cannot protect the rights to a trademark if the

A key difference in the organizational and the consumer behavior buying process is

SBUs with high market shares in slow-growth markets providing steady cash to the firm are

The set of values, ideas, and attitudes learned and shared among the members of a group is

Product, price, promotion, and place are all components of the

The group of brands a consumer would consider acceptable is

The Children's Online Privacy Protection Act is a law designed to protect consumers' right to

Scanning memory for previous experiences & exploring the external environment represents the

All of the following federal laws are designed to protect consumers except

The corporate level of an organization is the

Consumers purchasing Nike LeBron X basketball shoes for $315 reduce cognitive dissonance by

The Internet of Things (IoT) refers to

A subsidiary/division/or unit marketing a set of related offerings to defined customers is

Which of the following is a major reason for the violation of ethics codes?

Today's organizations can be divided into three groups, which are __________ organizations

When buying for themselves, households, firms, or resale, an individual/firm is considered

All of the following are examples of economic espionage except

Reading your marketing textbook the night before a test & not remembering information may be

Competition when many sellers compete with substitutable products within a price range is

The rights to safety, to be informed, to choose, and to be heard, are referred to as the

In the VALS framework, a person's resources include all of the following except

When compared to Generation X, members of Generation Y are most likely to influence

The set of values, ideas, & attitudes learned & shared among the members of an organization is

The set of values, ideas, & attitudes learned & shared among members of a group is

Serving buyers & sellers, marketing seeks to discover and ___ the needs/wants of customers.

Ethics refers to the

Small groups of people from different departments accountable to accomplish tasks or goals are

The environmental forces consisting of population demographic characteristics & its culture is