Intro to Entrepreneurship Review for Final Exam - 2

Which of these yields the greatest emotional data when collecting market research data?

T/F: The purpose of an organizational chart is to illustrate and understand the structure.

Cash flow is important because (select all that apply) ...

Product, Place, Price and Promotion are considered the ...

Which type of legal business structure includes one owner?

The combination of product, place, price and promotion create your ....

This can be a picture, text, or combination that makes consumers think of your business.

Selling the company, going public, withdrawing owner's investment, __ & __ are exit strategies.

What is bootstrapping?

A pricing strategy in which price is determines by doubling the seller's cost is ...

The study of buyer's attributes relating to personality, values, interests, lifestyle.

The legal structure of a new venture is usually described in detail in which section of the BP?

Which ratio analysis is: month 1 net income ÷ month 2 net income?

These are pre-opening, one time costs incurred when starting a new business.

An accounting statement that reports the company's financial position "AS OF" a specific moment

This is a form of communication designed to reach a large number of people.

T/F: Apple has a sustainable advantage because of it's large presence and innovative reputation

Which legal structure is authorized to operate as a single entity and allows shareholders?

A ratio analysis does what?

The 1st step in successful ____ is understanding the consumer's motivations and decision-making

Cash flow projections are important to the business owner, but not necessary in business plan.

Why is it important to conduct market research?

The EXECUTIVE SUMMARY of a business plan should include all of the following EXCEPT __________.

Market size, industry trends, compet. analysis, target markets are in____ section of the BP?

Which ratio analysis measures a firm's financial returns on activities

Product characteristics, differentiation of product and shaping image of product or company are

Every business hopes to have a core of _________.

The study of buyers's age, income, education level, gender, race.

Ideas are concepts that make money/Opportunities are concepts that could make money - T/F?

Which ratio analysis measures a firm's ability to meet its current financial obligations?

All of the following are considered the Who's of marketing research EXCEPT ...

Summary of the revenues and expenses of a business for a specific time period (i.e.month).

Which type of legal business structure is a hybrid of a corporation and a partnership

Assets = Liabilities + Owner's Equity:  What is this called?

Which ratio analysis measures amount of funds provided by entrepr. compared to amount borrowed?

Which of the following is a way to improve cash flow?

Meeting customers face-to-face to explain the benefits of the product to the customer is ....

An Exit Strategy provides which of the following?