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Marketing 1 WODS - Semester 1 Flashcards | StudBud
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Marketing 1 WODS - Semester 1
Marketing 1 WODS - Semester 1
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Answers
1
Then what actually is a touch point!?
Donating money/products/services to a business for public recognition
A belief that shapes a purpose and personality of an organization or person
A point of contract or interaction between a business and its customers
The relationship between a product and its name, symbol, feature and ideas
2
What is: EMOTIONAL INTELLIGENCE?
Understanding techniques, strategies, and systems that build understanding.
Ability to understand strategies that help you understand yourself
A persuasive introduction of yourself and/or brand
An agreement between customers and the business to ensure quality
3
What are the 4 P's of Marketing Mix?
Plan, Produce, Plants, Profits
Product, Price, Place, Plan
Product, Price, Promotion, Place
Plan, Project, Price, Profit
4
What is the difference between a regular slogan, and a campaign slogan?
Instead of marketing the original brand, it's marketing a different brand
Instead of marketing a specific campaign, it's marketing the entire brand
Instead of marketing the entire brand, it's marketing a specific campaign
Instead of marketing the original campaign, it's marketing a different one
5
A.I.D.A stands for Awareness, Income, Desire, and Attribution
True
False
6
An elevator pitch is a persuasive introduction of yourself and/or brand
False
True
7
Integrated Marketing uses to channels to...
...coordinate compaigns that are inspirational
...ensure that their target audience expands
...reach the greatest number of people worldwide
...ensure that consistent messages reach their target audience
8
Select all that apply: What is a product's purpose?
To be compelling
To convince customers that they need your goods/services
Offer a better/best version of something else on the market
To meet customer demands
9
What is the difference between CPM (Cost per mille) and CPC (Cost per click)?
CPM pays you per view, CPC pays you per click (link, ad, etc.)
CPC pays you per view, CPM pays you per click (link, ad, etc.)
10
Why is place important in Marketing Mix?
Affects when the products are delivered and how
Affects who the products are made and who delievers them
Affects where the products are from and how they're delivered
Affects how products are delivered & where it's sold
11
Select all that apply: Market Segmentation divides the whole market into specific groups based on...
Demographic
Needs
Interests
Priorities
12
CTA stands for Call to Action, and is meant for getting customers to take action (ex: buying, sharing, etc.)
True
False
13
A brand promise is an agreement between customers and the business to ensure their expectations are met consistently
True
False
14
All of the elements of advertisement are illustration, copy, layout, white space, and identification/ signature
True
False
15
What is a: CORE VALUE?
Belief that shapes a purpose and personality of an organization or person.
Understanding techniques, strategies, and systems that build understanding.
A short and striking/memorable phrased that is used in advertising
The relationship between a product and its name, symbol, feature and ideas
16
Marketing identifies a customers demand in order to make a profit, strengthen a brand and/or raise money
True
False
17
What is a: LOGO?
A set of human characteristics and language style that attribute to a brand
An agreement between customers and the business to ensure quality
A symbol or graphic image that conveys a brand's value
Ability to understand strategies that help you understand yourself
18
What is a: SPONSORSHIP?
Endorsing a product on social media for money
Large sums of money companies give you because they like your products
Receiving money in order to review a product for a company
Donating money/products/services to a business for public recognition
19
Why do companies use integrated marketing for promotion?
To leak your credit card and take all the money from your bank account
To steal your IP address
To hack your email
To show/convince consumers why they need a product
20
What is a: SLOGAN?
A symbol or graphic image that conveys a brand's value
Understanding techniques, strategies, and systems that build understanding.
Belief that shapes a purpose and personality of an organization or person.
A short striking/memorable phrase used in advertisement
21
What is: PRODUCT MIX?
Collaborations with different brands
Buying out other brands and branding them yourself
The variety of products a company sells (consumer options)
Copying/duplicating from brands that are doing well
22
What do key metrics help you measure?
Your success on each of your objectives
Your failures on each of your objectives
Your failure to receive donations
Your success to receive donations
23
What is a: BRAND VOICE?
Understanding techniques, strategies, and systems that build understanding.
Belief that shapes a purpose and personality of an organization or person.
A set of human characteristics and language style that attribute to a brand
The relationship between a product and its name, symbol, feature and ideas
24
Price is determined by...
None of the above
All of the above
The quality of the product, and how much it appeals to the audience
Comparing prices used by competitors
25
Your "competitive advantage" is also known as your...
Unique selling proposition
Proposition pitch
Familiar selling pitch
Proposition development
26
A marketing concept is the philosophy that...
...A company identifies "needs" of their customers only
...A company comes up with strategies first, then identifies "needs"
...A company comes up with strategies to satisfy customers only
...A company identifies "needs" first, then comes up with strategies
27
The amount of money you receive from sponsors is connected by how much recognition they receive
False
True
28
What element was left out?
Illustration
Headline
Layout
White Space
29
Taking actions that will result in making money & making sure the income is greater than the costs is an example of:
Cause of Profit
Profit Revenue
Profit Motive
Expense Management
30
A touch point is how many times a customer is "touching" (or clicking) your website's links
True
False
31
That's not what it stands for? Well, then what does it ACTUALLY stand for?
Action, Income, Destination, Attributions
Attitude, Interest, Descriptive, Analyze
Awareness, Interest, Desire, Action
Attributions, Interest, Design, Approach
32
The S.M.A.R.T in "SMART Goal" stands for Strength, Manageable, Amazing, Relevant, and Training
True
False
33
The three components of "Target Market Description" are demographic, behavioral, and psychographic information
False
True
34
Select all that apply: What are some examples of marketing channels
Websites & social sharing
Public relations & blogs
Social & print medias
Email & direct mailing
35
Well, then what does it ACTUALLY stand for?
Specific, Measurable, Achievable, Relevant, Time Bound
Scientific, Measurable, Artistic, Reminiscent, Tremendous
Specific, Mathematical, Academic, Relevant, Time Management
Strength, Manageable, Astonishing, Regular, Time Bound
36
What does an executive summary entail?
Part of the marketing/business plan; used to educate or persuade the reader
The entire marketing/business plan; used to summarize revenue statistics
The entire marketing/business plan; used to educate or persuade the reader
Part of the marketing/business plan; used to summarize revenue statistics
37
Select all that apply: Ways to measure a company's achievement of its objectives is also known as...
Concept Topics
Key Performance Indicators
Key Metrics
Key Concepts
38
What is a: BRAND ARCHETYPE?
Belief that shapes a purpose and personality of an organization or person.
A set of human characteristics and language style that attribute to a brand
A symbol or graphic image that conveys a brand's values
One of 12 categories defined by human traits and psychology
39
What does S.W.O.T stand for?
Strength, Weakness, Oppurtunity, Threats
Sell, Wealth, Oppurtunity, Threats
Strength, Weakness, Oppurtunities, Thoughts
Strength, Wealth, Options, Threats
40
What is a: BRAND?
The relationship between a product and its name, symbol, feature and ideas
Belief that shapes a purpose and personality of an organization or person.
Understanding techniques, strategies, and systems that build understanding.
A short and striking/memorable phrased that is used in advertising
