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Advertisement Techniques Flashcards | StudBud

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Advertisement Techniques

11 terms·StudBud Administration·103 plays

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Questions 11

Answers

1
What technique does this use?
None of the above
Snob appeal
Testimonial
Plain folk
2
A concise advertisement does not...
Have celebrity endorsements
All of these are parts of a concise ad
Have limited text
Rely on pictures to communicate
3
Which technique does this ad use?
Weasel words
Transfer
Repetition
Plain folk
4
What technique does this use?
None of the answers are correct
Facts and figures
Testimonial
Snob appeal
5
"The association of the product to a ‘desirable’ life" is the definition of...
Testimonial
Transfer
Implicit criticism of competitors
Snob appeal
6
"The exploitation of an individual’s fears and insecurities" is the definition for...
Glittering generality
Transfer
Hidden fears
Implicit criticism of competitiors
7
A comprehensive ad...
Has provocative images
Uses images to communicate
Use of captions to explain
Has bold headlines
8
The colour blue in advertising conveys...
Success, loyalty, and trust
Reliability, safety, and freshness
Passion, excitement, and courage
Dreams, mystery, and luxury
9
"Implications that a product’s effectiveness is scientifically-based and better than competitors" is the definition of..
Snob appeal
Weasel words
Magic ingredients
Glittering generality
10
This packaging uses...
Glittering generality
All of the above
Weasel words
Transfer
11
Bandwagon is when...
The suggestion that everyone is doing it/has it
The association of the product to a ‘desirable’ life
The constant statement of an idea in order to fix the image of a product
The technique of using everyday people to promote a product/service