Basic Marketing Concepts: STP & 4Ps (Marketing Mix)

Question 1

What is 'Place' sometimes also called?

Accepted Answer

Distribution

Question 2

A valuable shorthand for someone who has the same interests, priorities and concerns as your buyers is a...

Accepted Answer

Persona

Question 3

Which of these are a 4P of marketing (something called the 'marketing mix')?

Accepted Answer

Place, Promotion, Price, Product

Question 4

Establishing a distinguishing place for a brand to occupy in the minds of targeted customers is called...

Accepted Answer

Positioning

Question 5

Aggregating buyers into groups with common needs and similar response to a marketing action is called...

Accepted Answer

Segmentation

Question 6

A group of customers to whom a company wants to sell its products and direct its marketing efforts is called a...

Accepted Answer

Target market

Question 7

Which of these are purposes of marketing?

Accepted Answer

All are correct

Question 8

How many 'P's' are there in Kellogg professor Philip Kotler's classical definition of modern marketing?

Accepted Answer

4

Questions 8