Which of the following is not an advantage of publicity over other forms of promotion?

Marketers have no control over how, where, and when the media will present

Which of the following activities would the finance function of a business be responsible for?

Planning for future capital expenditures

________ are examples of sales promotions.

Samples, coupons, contests, and sweepstakes.

Which of the following statements is FALSE?

All products follow a smooth and predictable growth path.

Which of the following is not an advantage of radio as an advertising medium?

The advertisement has a short exposure time and depends on one sense

________ is the process of coordinating all messages, media and activities used by an organization to communicate with t

Integrated marketing communication

Which of the following statements are true regarding the differences between secured and unsecured bonds or loans?

Secured bonds or loans are issued with some form of collateral (real estate

Which of the following statements regarding marketing campaigns is TRUE?

A campaign is a coordinated series of marketing communication efforts built

If the Federal Reserve wanted to stimulate, or speed up, the economy by altering the money supply they would consider:

Decreasing the reserve requirement, buying bonds through open market operat

What is the biggest advantage of borrowing money, such as a loan or a bond, instead of issuing stock in order to raise c

The current business owner retains complete ownership of the business

The purpose of a financial institution such as a bank or credit union is to ________.

act as an intermediary between savers and borrowers

If the federal government wanted to find out how much M1 money is in circulation in the US, it would look at which of th

Demand deposits and other checking accounts

is an action taken by a company that gives stockholders two or more shares

Marketing is best defined as the activities, organizations, and processes for ________.

creating, communicating, delivering, and exchanging offerings that customer

Which of the following correctly lists all five steps of the consumer decision making process in the correct order?

Problem recognition, information search, alternative evaluation, purchase d

The fundamental accounting equation is:

Assets = Liabilities + Owner's Equity

Which of the following is not a function of securities markets?

To ensure that companies are providing its customers with the goods and ser

The Federal Reserve uses a variety of monetary policy tools to achieve which of the following goal(s)?

low unemployment, price stability and sustainable economic growth

Which of the following statement regarding retail intermediaries is CORRECT?

The retail channel is different from the direct channel in that the retaile

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Questions 85

Answers

1
Kevin goes into an Apple store where the customer representative gives him an in depth demonstration of the new function
Service utility
Form utility
None of the choices
Possession utility
2
Which of the following is not an advantage of publicity over other forms of promotion?
It generally involves little to no cost
It is believable because publicity is seen to be more objective, people ten
Marketers have no control over how, where, and when the media will present
It may be able to reach an audience that wouldn't typically read an adverti
3
Population shifts and consumer attitudes would be examples of which type of factor in the marketing environment?
Competitive
Technological
Sociocultural
Economic
4
___________ accounting is concerned with producing information primarily for organizations and stakeholders external to
Government accounting
Managerial accounting
Financial accounting
Auditing
5
Which of the following activities would the finance function of a business be responsible for?
Planning for future capital expenditures
Preparing the historical financial statements
None of the choices
Preparing the company's tax return
6
Various forms of financing that can be obtained by a company that must be repaid is referred to as:
Debt financing
None of the choices
Temporary financing
Equity financing
7
Which of the following are not one of the four Ps of the marketing mix?
Promotion
Production
Price
Place
8
________ are examples of sales promotions.
Advertising and personal selling.
Public relations and discounts.
Educational blogs and email newsletters.
Samples, coupons, contests, and sweepstakes.
9
Which of the following statements is FALSE?
During the decline product life cycle stage sales volume declines.
All products follow a smooth and predictable growth path.
How fast a product go through the life cycle stages depends on several fact
During the maturity product life cycle stage sales volume peaks and market
10
The internet, catalogue, kiosk at the mall, the corner store, a mobile app are all examples of:
Promotion
Place
Product
Price
11
What government entity is responsible for monitoring the U.S. money supply?
Federal Financial Institutions Examination Council
Federal Reserve
Federal Trade Commission
Federal Labor Relations Authority
12
Which of the following is not an advantage of radio as an advertising medium?
It is low cost compared to television and print media
The advertisement has a short exposure time and depends on one sense
You can more effectively target specific audiences
It can provide more flexibility as compared to television or online adverti
13
Which of the following financial ratios is going to give insight into whether a company will have the ability to pay its
Current ratio
Debt to owners' equity ratio
Inventory turnover ratio
Return on sales ratio
14
________ is a whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join toge
A retailer network
A channel of distribution
A wholesaler co-op
A supply chain
15
________ is the process of coordinating all messages, media and activities used by an organization to communicate with t
Integrated marketing communication
Content marketing
An advertising campaign
Guerrilla Marketing
16
Which of the following statements are true regarding the differences between secured and unsecured bonds or loans?
All of the choices
Secured bonds or loans are going to be less expensive (i.e. have a lower in
Secured bonds or loans are issued with some form of collateral (real estate
Unsecured bonds or loans can generally be obtained by companies regardless
17
As a marketing professional, you are trying to decide the best way to distribute and deliver your product or service. Yo
Place
Product
Price
Promotion
18
Which of the following statements regarding marketing campaigns is TRUE?
A marketing campaign is most effective when it uses a single channel.
A campaign is a coordinated series of marketing communication efforts built
A marketing campaign only includes advertising.
The integrated marketing communication efforts need to include many themes
19
Which of the following are not one of the three primary financial statements of a business?
Income statement
Balance sheet
Statement of employee earnings
Statement of cash flows
20
Which of the following is an example of an unsought product?
Car
TV
Coffee
Pest control service
21
Which of the following are types of utility that marketing intermediaries add to products?
Time utility
Form utility
All of the choices
Service utility
22
During which product life cycle stage would marketers most likely attempt to differentiate their product to satisfy dif
Decline phase
Maturity phase
Growth phase
Market introduction phase
23
Which of the following is a potential objective of marketers when determining a strategy to price their products?
Creating an image
Building traffic
Achieving a target return on investment or profit
All of the choices
24
Which of the following is not a type of marketing intermediary?
Suppliers
Agents or brokers
Wholesalers
Retailers
25
If the Federal Reserve wanted to stimulate, or speed up, the economy by altering the money supply they would consider:
Decreasing the reserve requirement, buying bonds through open market operat
Increasing the reserve requirement, selling bonds through open market oper
Decreasing the reserve requirement, buying bonds through open market operat
The Federal Reserve has no tools available to stimulate, or speed up, the e
26
The ________ is a system, or sequence, of linked organizations, people, activities, information, and resources involved
retail channel
supply chain
wholesale channel
distribution channel
27
Which of the following is the last stage of the new-product development process?
Commercialization
Product screening
Idea generation
Product testing
28
The balance sheet would not include which of the following types of accounts?
Liabilities
Owner's Equity
Assets
Revenues
29
Those who buy stock become ________.
Legally responsible for the firm
Employees of the firm
Shareholders of the firm
Liable for the firm’s debt
30
Which of the following is an example of a warehouse retailer that provides a bare-bones shopping experience at very low
Costco
Macy’s
Ross Dress for Less
Target
31
What is the biggest advantage of borrowing money, such as a loan or a bond, instead of issuing stock in order to raise c
The business typically yields higher returns
The interest rate is usually less
The current business owner retains complete ownership of the business
The business owner does not have to worry about legal liability
32
The purpose of a financial institution such as a bank or credit union is to ________.
Help people to buy and sell stock
create financial products
Influence the inflation rate
act as an intermediary between savers and borrowers
33
If the federal government wanted to find out how much M1 money is in circulation in the US, it would look at which of th
Savings accounts
Money market mutual funds
Stock prices
Demand deposits and other checking accounts
34
Which of the following retail distribution strategies is most likely to be used for luxury goods?
None of the choices
Selective
Exclusive distribution
Intensive distribution
35
A stock split:
All of the choices
Results in a change in the firm's ownership structure
is an action taken by a company that gives stockholders two or more shares
Results in an immediate change in the market value of the stock
36
Which of the following would be considered convenience products?
Shirts and shoes
Cell phones and laptops
Soft drinks and chewing gum
Tires and car batteries
37
________ is/are interactive, shareable, highly measurable and data driven.
Personal selling
Sales promotions
Public relations
Online advertising tools
38
Advertising, public relations, personal selling, viral advertising, and any form of communication between the organizati
Product
Place
Price
Promotion
39
Marketing is best defined as the activities, organizations, and processes for ________.
designing and strategically releasing promotional materials to consumers.
designing, building, delivering and supporting a product or service.
creating, communicating, delivering, and exchanging offerings that customer
advertising, building awareness of and promoting an object of value for cus
40
Agents and brokers take title to, and assume risks, related to the goods that they assist in distributing.
True
False
41
________ play an important role as intermediaries acting as a link in the distribution process to help move goods betwee
Agents
Retailers
Wholesalers
Direct distributors
42
Which of the following correctly lists all five steps of the consumer decision making process in the correct order?
Problem recognition, information search, alternative evaluation, purchase d
Environmental scanning, problem recognition, research, purchase, post-purch
Problem recognition, alternative evaluation, information search, purchase d
Information search, problem recognition, benefit alignment, selection, post
43
The finance function is concerned with creating financial strategies for the future whereas the accounting function is p
True
False
44
The fundamental accounting equation is:
Assets + Liabilities = Owner's Equity
Assets + Owner's Equity = Liabilities
Assets = Liabilities - Owner's Equity
Assets = Liabilities + Owner's Equity
45
Which of the following is not a function of securities markets?
To assist businesses in finding long-term funding to finance capital needs
To ensure that companies are providing its customers with the goods and ser
All of the choices
To provide investors a place to buy and sell securities such as stocks and
46
The Federal Reserve uses a variety of monetary policy tools to achieve which of the following goal(s)?
high stock prices, rapid growth, and a trade surplus
low unemployment, price stability and sustainable economic growth
a bull market, new companies, and fair trade
full employment, zero inflation and and a trade surplus
47
Companies that issue stock are legally obligated to pay their shareholders dividends.
False
True
48
Which of the following statement regarding retail intermediaries is CORRECT?
The retail channel is different from the direct channel in that the retaile
Retailers may not sell products online.
Retailers can only sell products via a single channel.
The retailer markets and sells the goods on behalf of the consumer.
49
High costs, low sales volume, and little competition are common characteristics associated with which of the following s
Maturity stage
Growth stage
Market introduction stage
Decline state
50
Best Choice and Always Save, which usually sell at a sizeable discount to their competitors, would be an example of whic
Generic
Manufacturers
Dealer or house
Knockoff
51
A firm will receive a major financial benefit from the sale of its stock ________ .
at the initial public offering
when it offers the stock as an employment benefit
when the stock is traded on the New York Stock Exchange
each time a shareholder buys or sells the stock
52
Which of the following are reasons that a company may need operating funds?
Acquiring and financing inventory
Managing the day-by-day needs of the business, such as paying employees and
Controlling credit operations
All of the choices
53
Although money has no intrinsic value, it is demanded throughout society. Money is demanded for all of the following rea
It’s easy to counterfeit.
It’s portable.
It’s divisible
It stores value.
54
Which of the following forms of short-term financing is the least expensive and most convenient for companies to access?
Credit cards
Secured loans from commercial banks
Trade credit
Unsecured loans from commercial banks
55
Which of the following is not one of the steps of the business to consumer (B2C), or retail, personal selling process?
Follow-Up
Close
Prospect and qualify
Approach
56
Which of the following are advantages of issuing stock to finance a business as compared to bonds?
Issuing stock can improve a firm's balance sheet since issuing stock create
Stockholders are owners of the firm and never have to be repaid their inves
There's no legal obligation to pay dividends
All of the choices
57
The traditional promotion mix includes ________.
advertising, public relations, personal selling, and sales promotion
retailers, public relations, brokers, and chain stores.
discount stores, department stores, warehouse, and chain stores.
retailers, wholesalers, agents, and brokers.
58
Which of the following statements best describes the job of an auditor?
To review and evaluate the standards used to prepare a company's financial
To prepare the company's year-end tax return for submission to the IRS
To measure the costs of production of a product to develop a price
To prepare the company's three primary financial statements
59
Which of the following is an example of a primary research source for segmentation and targeting?
Business directory
Focus group
Newspaper article
Industry report
60
Stocks or equity securities are:
financial instruments that may include share of a company’s future profits.
Solely used by large corporations
Debt to the company
Managed by your local commercial bank
61
Which of the following statements is true regarding the differences between equity and debt financing?
All of the choices
Debt financing doesn't involve giving away an ownership interest in the com
Equity financing has a specific maturity date and must be repaid by the com
A company that uses equity financing is legally obligated to pay dividends
62
Which of the following is the most expensive advertising medium?
Radio
Internet
Outdoor
Television
63
Which of the following are not one of the functions of consumer packaging?
To lower production costs
To explain the benefits of the good inside
To protect the goods inside against handling, storage, and theft
To attract the buyer's attention
64
What are Bonds?
A stipend
a partial ownership in a company
Profit
debt
65
____________ accounting includes the measurement of the costs of production of products and the preparation of budgets.
Government accounting
Managerial accounting
None of the choices
Financial accounting
66
Which of the following is not a form of equity financing?
Obtaining a secured loan from a commercial bank
None of the choices
Selling shares of stock in the company
Earnings profits and using the retained earnings as reinvestments in the fi
67
Which of the following stakeholders would be interested in reviewing the accounting information of a company?
Investors
All of the choices
Creditors
Government organizations
68
The Federal Reserve relies on what other tool to conduct monetary policy besides the discount rate?
secret agents
banking fees
reserve requirements
fiscal policy
69
Which of the following types of stock give the owner a priority in receiving dividends, but no voting rights in the comp
Preferred stock
Treasury stock
None of the choices
Common stock
70
The most significant strength of ________ is its flexibility. Salespeople can tailor their presentations to fit the need
personal selling
B2B sales promotions
consumer sales promotions
promotion mix
71
An organization that issues bonds:
All of the choices
has the option to make regular interest payments and the entire bond princ
is giving away an ownership interest in the organization
has a legal obligation to make regular interest payments to investors and t
72
How does effective branding typically benefit businesses?
It builds customer loyalty.
It improves production output.
It increases competition.
It directly lowers cost of goods sold
73
One of the ways the Federal Reserve System seeks to control the money supply and stabilize prices is by:
regulation of interest rates
rewarding responsible investors
engaging in trade treaties
controlling the price of goods
74
________ products are those for which the consumer is more likely to compare a number of options to assess quality, cost
Shopping
Convenience
Unsought
Specialty
75
As a marketing professional, you are trying to decide how much the customer would be willing to pay for your product. Yo
Product
Promotion
Place
Price
76
The demographic type of market segmentation approach uses which of the following criteria:
Attitudes, culture, interests, and readiness to buy.
User status, purchase occasion, loyalty, readiness to buy.
Lifestyle, personality, attitudes, and social class.
Age, gender, family size, income, occupation, education, religion, ethnicit
77
Which of the following functions within a business is responsible for acquiring funds for a company and managing them wi
Marketing
Operations
Accounting
Finance
78
The ________ refers to how marketers combine a range of marketing communication methods to execute their marketing activ
advertising mix
product mix
promotion mix
marketing campaign
79
The ________ is primarily engaged in buying and usually storing and physically handling goods in large quantities, whic
agent intermediary
direct channel
retail intermediary
wholesale intermediary
80
Which mode of transportation is typically going to involve the lowest cost, but also the slowest speed in terms of getti
Airplane
Ships
Trucks
Railroad
81
Which of the following approaches brings together national chains and local ownership?
supermarket
franchise
discount retailer
department stores
82
During the ________ of the product life cycle, the company’s profitability begins to rise and public awareness increases
growth stage
maturity stage
market introduction stage
decline stage
83
As a marketing professional, you are trying to decide which goods and services to offer. You are thinking about which as
Promotion
Price
Product
Place
84
If the owner of a company wanted to determine how profitable his company was for the year, which primary financial state
All of the choices
Statement of cash flows
Balance sheet
Income statement
85
What is the important first step in any marketing research project?
problem definition
identifying the company’s buyer personas
research design formulation
development of an approach to the problem

Business 13-20 Flashcards | StudBud