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Persuasive Strategies
Persuasive Strategies
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Identifying Persuasive Strategies.
Flashcards
13 cards
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Practice quiz
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Questions
13
Answers
1
Which of the following is an opinion about Colgate toothpaste?
It can brighten your smile by 3 shades.
It comes in fun and tasty flavors.
It fights germs for up to 12 hours.
It fights plaque and gingivitis.
2
Which persuasive strategy is being used?
Name Calling
Appeal to Emotion
Bandwagon
Testimonial
3
What does the R in DRAMA stand for?
regard
register
resistance
relevance
4
"New! Improved! Powerful! Buy Energizer batteries for better performance!" is which strategy?
Weasel Words
Bandwagon
Celebrity Endorsement
Plain folks
5
"Everyone is drinking Capri Sun, and you should too!" Is an example of which strategy?
Testimonial/Endorsement
Snob appeal
Bandwagon
Glittering Generalities
6
What does the M in DRAMA stand for?
mark-up
maker space
movement
motivation
7
What does the D in DRAMA stand for?
drama
date
drive
data
8
The As in DRAMA stand for accuracy and authority.
False
True
9
Which persuasive strategy is being used in this advertisement?
emotional appeal
life style
Snob appeal
Bandwagon
10
Which strategy does the Obama administration use against McCain?
Bandwagon
Snob appeal
Name-calling
Testimonial
11
Michael Jordan says, "I play better when I wear Nikes." Which strategy is used?
Name Calling
Statistics, facts and figures
Testimonial/Edorsement
Bandwagon
12
By asking this gentleman what he thinks about a politician, what strategy is being used?
Card Stacking
Plain Folks
Glittering Generalities
Name-calling
13
An ad for Mcdonald's says: "world's most famous hamburger." Which technique is being used?
Glittering Generalities
Testimonial
Bandwagon
Name Calling
