What is a passive audience?

Peple that do not question what they are being fed by the media

What is a 'niche' audience?

A smaller audience with specialised interests & backgrounds

Who regulates advertising?

the Advertising Standards Authority (ASA)

What are generic conventions?

Features in media texts associated with specific genres

What are codes and conventions in Media Studies

Technical, written and symbolic tools used to construct or suggest meaning

Which of the following are 'technical' codes?

Lighting of a scene, Camera work in a film

What is the role of the Advertising Standards Authority?

To enforce fair advertising of products and services

What is a target audience?

specificgroups of people that advertisers want to reach

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TV ADVERTS

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Questions 14

Answers

1
When a film challenges the normal conventions of a genre it is...
A subgenre
Subverting a genre
A hybrid
Generic
2
Identify the symbolic code.
Sound effects
Objects
Subheadings
Editing
3
What a media product combines conventions of several different genres, what is this called?
Hybridity
Combination
Juxtaposition
Vectoring
4
An active audience example can be...
Doesn't interact with the media
Hollywood films
Printed newspaper
Interacts with the media
5
What is a passive audience?
Where people are to scared to question what they are being told
People who activly ingage in the media
Peple that do not question what they are being fed by the media
people who just sit there
6
What is a 'niche' audience?
The specific group at whom the product is aimed
A smaller audience with specialised interests & backgrounds
A smaller audience that only targets racial minorities
7
What things are included as Written Codes?
Articles and Headings
Costumes and lighting
Camera Angles
Colours
8
Who regulates advertising?
the Press Complaints Commission (PCC)
the Advertising Standards Authority (ASA)
the BBFC
the BBC
9
Advertising techniques used in "Awesome "Adopt Me" Dog Commercial?
facts and statistics
Ideal Family and Ideal Kids
celebrity endorsement
homour and emotional appeal
10
What are generic conventions?
Features of media texts that are unusual
General features in media texts
Features in media texts associated with specific genres
Conventional features found in all media products
11
What are codes and conventions in Media Studies
Connotations which suggest technical tools
Technical, written and symbolic tools used to construct or suggest meaning
What you see and what it means
The context surrounding the text
12
Which of the following are 'technical' codes?
Actor's dialogue
Lighting of a scene
Camera work in a film
Facial expressions
13
What is the role of the Advertising Standards Authority?
To enforce banking advertising
To ensure everyone pays their TV licences
To enforce fair advertising of products and services
To make all banks advertise in big letters
14
What is a target audience?
Anyone watching the TV
an audience who are not in the market for the product
An audience that watches the advert
specificgroups of people that advertisers want to reach

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