Why is it important for companies to identify their target market?

D. Every product is not for everyone

The element of the marketing mix known as “place” refers to which of the following?

C. Where products and services are made available to customers

Marketing, put simply, attempts to do which of the following?

D. Satisfy people’s needs and wants

Product, service management, financing, pricing, distribution, marketing management promotion, and selling are:

A. The Seven Functions of Marketing

The decisions made concerning the ____________ ______help shape the ____________ ________.

D. Marketing mix, marketing plan

When a company uses the mass marketing technique, they are doing which of the following?

C. Aiming marketing at everyone and considering differences among people

Which of the following descriptions accurately describes the difference between promotion and selling?

A. Promotion communicates value; selling communicates w/ customers

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Marketing Concepts Quiz

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Questions 15

Answers

1
Farmers, stock, job, grocery, and retail are all different types of:
D. Markets
B. Customers
C. Needs
A. Products
2
The activity, institutions, processes for creating, communicating, delivering & exchanging offerings that have value is:
C. Value
B. Creating
D. Work
A. Marketing
3
The function of marketing involving direct communication with customers to determine and satisfy wants is ___________
A. Communicating
B. Marketing
D. Managing
C. Selling
4
Why is it important for companies to identify their target market?
B. Most people do not like advertisements
D. Every product is not for everyone
A. Marketing efforts can be very expensive
C. Everyone wants to feel targeted
5
The element of the marketing mix known as “place” refers to which of the following?
C. Where products and services are made available to customers
D. Where products and services are thrown away
A. Where the raw materials used to make products and services come from
B. Where products and services are manufactured
6
Marketing, put simply, attempts to do which of the following?
A. Get people to buy things they do not need
B. Make people love spending money
C. Hide any flaw a product or service has
D. Satisfy people’s needs and wants
7
If you shop for a shirt and decide not to buy because you can't find your size, which part of the marketing mix failed?
B. Product
A. People
C. Promotion
D. Presentation
8
Product, service management, financing, pricing, distribution, marketing management promotion, and selling are:
C. The definition of marketing
B. The definition of marketing
D. None oof these
A. The Seven Functions of Marketing
9
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?
C. Place
B. Product
D. Promotion
A. Presentation
10
The marketing mix consists of price, _________, place and _______________.
B. Products, mix
D. All of these
A. Prospects, products
C. Product, promotion
11
The decisions made concerning the ____________ ______help shape the ____________ ________.
C. Marketing affects, marketing plan
A. Product mix, marketing mix
B. Marketing value; marketing mix
D. Marketing mix, marketing plan
12
When a company uses the mass marketing technique, they are doing which of the following?
C. Aiming marketing at everyone and considering differences among people
A. Producing and distributing large amounts of the same products
B. Concentrating marketing on the most massive group of customers
D. Producing large amounts of marketing in one year to be distributed
13
Which of the following is NOT one of the “four Ps”?
B. Promotion
D. Price
C. Product
A. Presentation
14
Which of the following descriptions accurately describes the difference between promotion and selling?
D. Promotion is maintaining sales numbers; selling increases sales numbers
A. Promotion communicates value; selling communicates w/ customers
C. Promotion directly communicates w/customers; selling communicates price
B. Promotion increasing sales; selling is maintaining sales numbers
15
Which of the following is NOT affected by marketing?
C. The product regulations
D. The use of the products
B. The items you purchase
A. The locations where you shop

Marketing Concepts Quiz Flashcards | StudBud