3rd & 6th Quiz

Two common forms of information associated with market research, that are both useful to marketing professionals.

user sees an advertisement. In practice, it occurs any time a user opens an app or site and an advertisement is visible

Misleading or manipulative content (article, image, or video) that entices users to click on it.

Subjects or events that have suddenly gained immense popularity on social media.

The technique of showing paid content to users in such a way that it looks organic.

A financial gain, especially the difference between the amount earned and the amount spent in buying

A sales commission is a sum of money paid to an employee upon completion of a task

Crowdsourcing is gathering a large group of products to generate ideas, services, or content for a brand or campaign

A rival brand that offers similar products or services for the same people as an existing brand

public username used on social media accounts. On platforms like Twitter and Instagram it’s the username followed by an@

A targeted social media ad that doesn’t show on the advertiser’s timeline. They only appear in the feeds of target users