Marketing 1 Chapter 1 Review

The marketing mix includes:

A hardware store has a 30% off sale on snow shovels in March.

To increase the __utility of their products, some retailers offer installment or layaway plans.

marketing lowers prices because of

personally providing customers with goods and services they want 

The following are all benefits of marketing except

includes people who share similar needs and wants and can purchase a company's product

activities may include advertising, sales promotions, personal selling, and publicity

A store clerk describes the features and benefits of a new backpack.

Which economic utility increased when fast-food restaurants began accepting credit cards? 

the function of marketing that manages money, banking, investments, and credit

product, price, place, promotion

When stores have a back to school section at the end of the summer, they are providing

salespeople, displays, packaging, advertising, owner's manuals, websites, etc

getting a haircut, having your taxes done, or babysitting

A company builds warehouses in big cities so products can reach urban customers quickly.

exchange of a product for money

Home Depot offers special classes to teach customers how to use certain products

letting customers use credit cards to purchase items

The marketing concepts states that businesses should meet the needs/wants of customers and make

What function affects how well a product sells & the amount of money the business makes?

A boy asks his mom to buy Lucky Charms after watching a TV commercial. What is he part of?

A gas station offers a reward card that allows customers to earn free gas.

What part of the marketing mix involves the types of brands & support services offered?

A business’s selling policies are beneficial to customers when they

A company designs a new type of running shorts particularly for athletes.

involves having products where customers can buy them

obtaining, developing, or improving a product 

activities related to advertising, personal selling, sales promotion, and publicity

marketing causes new and improved products because of

Which of the following utilities involves making products? 

A company stops producing a product that was not selling well.

When the Eagles win the Super Bowl, I will:

having products available when consumers want them

deciding how much to charge for goods and services 

a person buying an item for personal use falls under

when a company buys items from another company they are part of

You are invited to participate in a pizza taste test.

Involves changing raw materials into usable goods to make them more useful

this includes information compiled about ethnic background, age, income level, gender, etc

Informing, persuading, or reminding potential customers about a good or service is called 

Buy one get one free is an example of

gathering, storing, and analyzing information 

a car, a computer, or a cell phone

deciding how goods get into customers hands