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Business Research 1
Business Research 1
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1
The type of research where you compare two competing brands or subject.
Descriptive research
Focus Group Analysis
Scientific Research
Comparative Analysis
2
A representation of the relationship between your variables, or the characteristics or properties that you want to study
Research Results
Conceptual Framework
Theoretical Framework
Introduction
3
Why should business managers know about business research?
To understand effects of different factors on a situation
To take calculated risks in decision making
To distinguish good research from bad research
All of the above
4
Business Research is descriptive and objective
False
True
5
Business plans should be lengthy and involve a lot of in depth research about your idea.
False
True
6
Why would a business use market research techniques?
To increase their work loads
To promote the business
To achieve their aims and objectives
To improve products or services
7
If your topic is about sports, which socio demographic profile does not affect your respondents' choices?
Geographic Location
Age and Gender
Number of Math subjects taken
Year Level and Major
8
A large business involved in research, cultivation and marketing of agricultural products is
A multinational corporation
A transnational forporation
An agribusiness
A Monopoly
9
In which part of the research does the assumption of the researchers should be written?
Conceptual Framework
Introduction
Research problems
Hypothesis
10
What is the main aim of research and development by business?
Provide more employment opportunities
Provide greater choice
Lower expenses
Innovation and hence better products
11
Business research is used by a business to:
shorten the product life cycle
identify customer needs
motivate its employees
decrease demand
12
A ______ outlines all of the research obtained regarding the population your business may target.
vision statement
financial plan
research design
mission statement
13
Does pricing affect the amount of money a business spends on product research?
Yes; companies will not spend as much.
No; there is no relationship between research and the price.
No; companies will spend a large amount regardless of price.
.Yes; companies spend more money
14
Business research is...
A process to answer any research question
Systematic study that may improve product performance
None of the above
Inquiry that provides information to solve a managerial problem
15
They are the people who answered your research problems
Students
Demographic
Focus Group
Respondents
16
How does accurate business research help a business?
Reduce risk
Increase risk
Avoid risk
Eliminate risk
17
Business research is...
methods that managers come up with to better their business
studies on the latest business topics
an inquiry that provides info to guide managerial decisions
18
The specific issue, contradiction, or gap you will address
.
Research Deisign
Hypothesis
Research Problems
Conceptual Framework
19
Business research methods include:
Customers
Primary, secondary, quantitative & qualitative
All major competing brands
Canadian Bureau of Statistics
20
All of these items are part of a socio-demographic profile except
Age
Educational Background
Student Number
Religion
