Sports Unit 1 Review

If a company sets up a tent to sell masks outside an Olympic arena but paid no sponsorship fees, this is an example of-

What are the most important considerations when designing a logo for a basketball team?

Which is the basis for the licensing process?

What are royalities?

Athletes are often considered to be particularly effective promoting products related to which off their areas?

What rule of thumb will help sports or event marketers develop a memorable logo?

A sports/event organization will use name/mascot/logo as important elements to create & maintain which promotion effort?

Team-related factors that affect brand equity include which components?

The ultimate purpose of branding sports or events marketing is to achieve which action?

One of the main differences between pros and amateur athletes is that for pros, it is their occupation.

If Coke is the only soft-drink sponsor of a person's favorite team, the role of Coke exemplifies which type of sponsor?

Asking if there is a demand for the product or service is which of the 4 P's?

Promoting/selling an intangible product that is immediately consumed/can't be resold is _ unique marking characteristic?

A celebrity who is paid to use a product and discuss it's effectiveness in a TV ad is giving an interview.

If 85% of season ticket holders live close to the stadium, what is the motivating factor to buy tickets?

The main reason that large businesses purchase the naming rights to a sports/event facility is to increase fan loyalty.

A company using coupons or discounts is an example of which of the 4 P's?

Which is the primary reason that many colleges/universities sell naming rights for football stadiums/basketball arenas?

Because the outcome of a match is uncertain, many fans attending a sport event are motivated by which value of the game?

One characteristic of event marketing involves promoting and selling which product or service?

Sports marketers have an advantage over other types of licencors in the international marketplace due to which situation

Last year's championship football team did NOT participate in the play-offs this year. This is an example of:

Which marketing activities involved writing press releases and organizing news conferences for sports organizations?

Which is a characteristic of the sports or event industry?

The income from a rock concert from a city by sales tax, parking fees, and food service tax is a fiscal impact.

Distributing information about a NASCAR race is an example of promoting a sports event.

What should be included in an event program if it is longer than four pages?

When designing an event program for a charity event, it is important to perform which action?

Which persons help create the excitement and enthusiasm that make the games what they are?

What is a characteristic of an effective logo for a sport or an event?

For a sports organization, which marketing activities involve responsibility for licensing activities?

The distribution of licensed sports apparel is an effective way to create team and brand awareness.

A person responsible for matching up corporations with events that reach his or her target market is which career?

The core benefits to customers who purchase sports products include entertainment, health, and which other component?

Which is an example of a celebrity endorsing an event simply by being associated with it?

What do some pro sports teams do to promote renewed interest in a team that is losing fan support?

The relationship between a sponsor and a sports entity is often described as which type?

Wrigley Field has earned a rep. as 1 of the best places to watch baseball games. What does the branding exemplify?

Info about sponsorship, cost, marketing opportunities, an daudience demographics appearing together is which situation?

When a professional football expansion team is established in a community, which economic impact might happen?

Most sports or events products classified as a combination of pure goods, but no services.

NASCAR fans demonstrate which activity when they list sponsors featured on the car or clothes of their favorite driver?

What is Ms. Pass's favorite color?

Surrounding communities benefit from professional sports teams by which action occuring?

Which is an example of a licensed product?

A celebrity in an ad wearing a certain brand of shirt and holding a certain brand of tennis racquet is an example of?

What might a sports organization offer a business to encourage that business to sponsor an event?

A characteristic of an event is that it is produced and consumed in which situation?

A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?