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Marketing
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Review key concepts from marketing process section. Final year in Business Studies
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
Digital marketing promotes a company's brand using ...
social media
online videos
internet
all of them
2
The marketing mix P "..." refers to what links the product and the consumers
product
processes
price
physical evidence
3
Digital marketing is less ... than traditional advertising
effective
cheap
expensive
complex
4
Services are .... goods and activities
appealing
non-tangible
solid
intangible
5
Marketing is the sum of activities directing products ....
from consumers to producers
from marketers to producers
from producers to marketers
from producers to consumers
6
Social marketing aims at educating people about ...
politics
social causes
profit
people
7
The original 4 P's of the marketing mix are:
product, price, place, people
product, price, place, promotion
product, price, people, promotion
product, processes, place, promotion
8
Food, clothes, and cars are ...
intangible goods
intangible services
tangible goods
tangible services
9
The process which ensures the achievement of strategic objectives is attained is called
marketing mix-planning
marketing control
marketing implementation
marketing segmentation
10
Producers must be able to ... effectively
talk
communicate
chat
speak
11
What are the four main steps of the marketing process?
m. research, m. implementation, m.-mix planning, m. control
m. research, m.-mix planning, m. implementation, m. control
m. control, m. mix-planning, m. implementation, m. research
m. implementation, m. control, m. research, m. mix-planning
12
What can't marketing be applied to?
goods
it can be applied to anything
politics
people
13
... marketing aims at benefiting society in general but also at generating profits.
Digital
Social
Strategic
Societal
14
The marketing mix element which refers to where the product will be made available to the customer is:
Place
Position
Product
Promotion
15
The 3 P's added to create the extended marketing mix are...
people, product, physical evidence
people, physical evidence, processes
people, physical evidence, promotion
people, processes, product
