Marketing concepts - Week 2

The ____ concept relies on advertising and sales promotion to sell their products

Apple is an example of focusing on the _____ concept

The fast food industry usually adopts the ______ concept

Organisations that focus on community welfare are following the _____ concept

Organisations using the ___ concept focus on effectively satisfying customer needs and wants

An organisation that focuses on ___ concept gives importance to lowering production and distribution costs

The ____ concept begins and ends with the customer

The focus on features, quality etc. of the offering is key to the ____ concept

The ___ concept is the idea an organisation must focus its efforts to satisfy customers and earn a profit

____ implies competition from global players

Which of the following is not a consideration of the societal marketing concept?

There are _____ alternative marketing concepts that organisations can adopt