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Match the Advertising Techniques Flashcards | StudBud
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Match the Advertising Techniques
Match the Advertising Techniques
12 terms
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Flashcards
12 cards
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Questions
12
Answers
1
Words with strong associations like ‘family’ ‘home’ dishonest’ ‘wasteful’
Loaded Words
Connected Words
Intense Words
Loaded Fries
2
The advertiser offers a discount, coupon, free gift or other enticement to get people to buy a product.
Special Offer
Unique Opportunity
Bulk Buying
Good Timing
3
Flattery is a technique designed to make the consumer feel
bad
about themselves.
False
True
4
Facts and Figures is...
When the advertiser uses maths problems on the cereal box.
When the consumer has to calculate maths problems to open the cereal box.
When the advertiser uses statistics, research or data to make it look good.
When the advertiser puts random facts on the packaging.
5
Snob Appeal is the opposite of Bandwagon?
False
True
6
Attempts to make the audience associate positive words, images and ideas with a product and its users.
Transfer
Inference
Positivity
Transference
7
Name Calling is comparing one product to another and saying it is weaker or inferior in quality or taste.
True
False
8
A technique that repeats the product's catchphrase, name or logo over and over so that it 'sticks' in your mind.
Reversal
Memorisation
Sticky lines
Repetition
9
The advertiser tries to make you feel like everyone else has the product and if you don't, you will be left out.
Wagon Wheel
Bandwagon
Follow the leader
Peer Pressure
10
The advertiser appeals to the consumer's fears, joys, sense of nostalgia and so on.
Happy Snaps
Mind Games
Feeling Good
Emotional Appeals
11
A testimonial is...
A story about how you were tested to the extreme
A product endorsed by a celebrity or by an expert
A product endorsed by a test cricketer
Something used to test the response to your advertisement
12
Urgency is when...
You feel like you can wait to buy the product.
Feeling like you have to hurry to buy the product/service or idea.
The advertiser makes you feel like you need the thing right away.
You think other products are better and more worth the money and time.
