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FRANSHISE READING COMPREHENSION Flashcards | StudBud

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FRANSHISE READING COMPREHENSION

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Questions 7

Answers

1
Including lots of photos on their website, meant that customers...
bought more boats during each visit.
were more likely to buy when they viewed the boats.
no longer viewed the boats in person before buying.
2
what is the purpose of the article?
to explain how to start a boatshed.comfranchise
to describe the experience of one franchising company
to give an account of a franchisee's experience
3
Franchisees have contact with the franchisor...
both online and in person
only in person
NONE
only online
4
What disadvantage did the Chapman's original yacht brokerage business have?
its small size
the small number of boats for sale
its remote location
5
Where did the idea for starting a franchise come from?
A competitor asked to purchase the company.
A customer suggested it
A specialist organisation recommended it.
6
Franchisees have contact with the franchisor...
only in person
only online
NONE
both online and in person
7
What advice does Neil give in the last paragraph?
A franchisor should evaluate potential franchisees carefully
A franchisee should evaluate the franchisor carefully
A franchisor should recruit as many franchisees as possible