Sports Sponsorship and Licensing

Newspapers

When a player is arrested, ____ maintains relations with public and news media.

Which of the following is not true about endorsements?

Businesses want celebrity endorsers

City festivals and county fairs are examples of themed events.

Advertising plays a strong role in a free-enterprise system.

___ involves underwriting an event for the purpose of gaining positive association for a brand.

Entertainment awards are an important form of 

Amateur sports teams acquire sponsors to offset the costs of playing the game.

Event coordinators are responsible for

Copying someone else’s creativework and passing it off as your own

All of the following are examples of sales promotions except

Text messaging does not enable viewers to interact with live television programming.

payment for material that has been copyrighted or legally declared as belonging to the creator.

A(n) _________ is a person’s public expression of approval or support for a product or service.

Online music stores use a technique where users recommend songs to their peers. This is called

The truthful opinions and beliefs of the endorser must be expressed in an endorsement.

Placement is a growing form of sales promotion used in films, tv shows, and live theater.

Endorsers of products are not required to have real experiences with the products they endorse.

Advertising

everyone is free to copy, use and change without having to ask for permission or pay the owner.

Newspaper articles and television news stories are examples of publicity.

good or service that legally uses a logo or image owned by another company or person. 

format used for promotion, (TV, radio,newspapers, magazines, billboards, social media)

The __ is critical to the survival of widely distributed entertainment shown by tv networks.

Publicity is a free message controlled by the business.

Companies sponsor an event

Public image and community outreach are low priorities for all professional sports.

A knowledgeable seller 

The main goal of promotion is to increase sales.

The ____ is a full-time staff person who works with an event’s sponsors to plan the event.

A(n) ____ is a written, detailed description of how the elements of promotion will be used.

Promotional plan can include associating a business or product with an event like the Olympics.

The first step for developing a promotional plan is to

The blending of advertising, sales promotion, publicity, and personal selling is referred to as

Technology broadens the choices available for making consumers aware of products and services.

Public image