Marketing Unit One Review

When a company's revenue is higher than its spending, this is known as __________.

The marketing mix is made up of the 4 ____'s.

Which of the following is an example of an external interested party.

___________ marketing involves promoting the objectives, products, and services of a company to its own employees.

Customer _______ is the ratio between the perceived benefits and costs.

_______ utility refers to the satisfaction you get from a product.

__________ parties are those persons or entities that have an interest in the success or failure of a company.

A ______ need is clearly specified by the customer.

___________ utility refers to how well an organization can increase the value of its product by making changes.

Organizational _________ is the shared values and norms within a business.

__________ utility refers to when a product is easy to obtain in multiple places.

When creating or marketing new products, identifying customer __________ is essential.

How many steps do we use in the marketing process?

What was the product we talked a ton about the first week of material?

________ is made up of every process involved in moving a product or service from the organization to the customer.

What is the first of the 4 P's?

Customer ______ is the ongoing relationship between a business and customer.

Market _________ is essentially putting people into groups and marketing to said groups.

Which of the different marketing concepts came first?

Marketing _________ refers to the "game plan" businesses use.

The ____M's of Marketing is the basic marketing model.

Who creates the parts and products necessary for businesses?

_______ refers to the usefulness of a product to a customer.

__________ utility refers to when products are convenient to obtain during the day.

Gatorade was able to be so dominant by utilizing an effective combination of the _________.