MP-004 Analyze This! (SWOT Analysis)

New competition moving into your area is a(n)

Conducting a SWOT analysis is the first step in which process?

It’s important not to confuse weaknesses with

When conducting SWOT analysis, consider strengths and weaknesses in relation to

A new customer moving into your area is a(n)

SWOT analysis is especially helpful when

Which of the following questions is appropriate for determining threats:

What is the first step in the SWOT-analysis process?

New business is competing with Ed's company, so plans an ad campaign based on the strong reputation in area

Staff is young and lacks work experience. New business is coming to town that will compete, so staff is sent to training

Business currently lacks the latest technology in the field. Joins professional organization to make more contacts

SWOT analysis is subjective because it deals in large part with

An effective method for gathering external information for use in a SWOT analysis is        

The most crucial part of the SWOT analysis method involves

A good reputation among current clients is a(n)

A lack of equipment or technology is primarily a(n)

Which of the following is a benefit of conducting SWOT analysis:

Which of the following questions is appropriate for determining weaknesses:

What type of SWOT interviews work best?

Tom’s business has a great reputation among its clients. He’d like to use that reputation to expand into the next town.