Chapter 12-Entrepreneurship

The impressions that people have of a business

Businesses use ___ to urge potential customers to buy from them instead of competitors

Sales promotions in the form of games

Activities designed to create goodwill toward a business

Procedure in which a panel of consumers evaluates an ad before it runs

To ensure that money is coming in as soon as your business opens you need a _____

The standard used to compare costs for your promotional events is called the

Advertising where the suppliers/manufacturers of goods and a business agree to share ad costs

The paid nonpersonal presentation of ideas, goods, or services

When revising your promotional mix look at your recent short-term decisions, previous plans and

Acts as an intermediary between a business & media to communicate a message to target market.

A series of related promotional activities with a similar theme

Oral presentations to one or more potential buyers with the intent of making a sale.

Influencing potential customers to buy before contact is actually made

A/an ___ is a procedure in which a panel of customers evaluate an ad before it runs

Revisions to the promotional plan should be consistent with other marketing objectives and

A giveaway such as a pen is called a

Anything of value that a customer receives in addition to the good or service purchased.

A promotion that returns part of the purchase price to the customer

Any changes make to your promotion strategy should become a part of your new ______

The most adaptable of all promotional elements

A series of related promotional activities with a similar theme is called

The 4 major P's of the marketing mix

Advertisements sent directly to the home

Influencing potential customers to buy before contact is actually made.