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Duplicate of Case 2 Test Review
Duplicate of Case 2 Test Review
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Marketing Planning and Segmentation
Flashcards
36 cards
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Practice quiz
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Questions
36
Answers
1
distribution involves...?
location
transporting
handling of goods
storing
2
Companies who have universal appeal and little differentiation in their features use ____.
no marketing
targeted marketing
segmentation marketing
mass marketing
3
Which marketing function is all about communication with a target market?
Promotion
Information Management
Pricing
Product Service Management
4
Segmentation of the market based on where people live is called _________.
psychographics
phychic
geographics
demographics
5
The marketing information management function relies on which of the following?
Technology
Service
Communication
Data
6
________ involves grouping people with similar lifestyles, opinions, and attitudes.
demographics
geographics
psychosomatics
psychographics
7
What market segmentation looks at income?
behavioural
demographic
psychographic
geographic
8
Which is not a function of marketing?
Buying
Marketing Information Management
Promotion
Selling
9
What is a marketing strategy?
Set of plans that aim to achieve a specific market objective
When a business does something
It is when a business decides on which market to enter
Set of plans that aim to oppose a specific market objective
10
_____ income is the money you have left after paying for basic living necessities.
gross
discretionary
disposable
net
11
A marketing plan is a set of procedures for:
Increasing employee productivity
Achieving marketing goals
Attracting the target customers to a business
Decreasing overhead costs
12
___ income is the money you have left after taking out taxes.
discretionary
gross
annual
disposable
13
A marketing strategy consists of which two components?
Strengths & Weaknesses
Target Market & Marketing Mix
SWOT Analysis & PEST Analysis
Opportunities & Threats
14
In a marketing plan, which component provides an overview of the plan?
Appendix
Executive Summary
SWOT analysis
Mission Statement
15
Where would you document your PEST Analysis?
SWOT
Marketing Mix
Environmental Scan
Marketing Plan
16
Marketing function that involves creating the correct product mix:
Marketing Information Management
Financing
Product / Service Management
Selling
17
SWOT stands for ...
Strengths Weaknesses Opportunities Threats
Situational World Offensive Treaty
Situational Weakness Opportunity Threats
Strong Weak Oporto Theory
18
A target market is
an industry willing to sell and market your product
a generational group of individuals
a group of consumers at which a product/service is aimed
a group of investors willing to put capital into a business
19
All following categories describe demographics except ____
marital status
activities
age
ethnic background
20
The marketing mix can also be called
marketing plan
the 4 P's
the target market
customer base
21
What is the definition of PEST Analysis?
Formal, written document that directs a company's activities
Internal assessment analyzing strengths and weaknesses
Three Cs: company, customers, and competition
Examining the outside influences of an organization
22
The process of classifying people who form a given market into smaller groups is called _.
market analysis
market targeting
customer profiling
market segmentation
23
This market segmentation is based on people’s buying patterns:
Demographic Segmentation
Behaviorial Segmentation
Psychographic Segmentation
Geographic Segmentation
24
A PEST analysis is
Potential, economic, smart, timely
Potential, effective, smart, technological
Political, effective, stylish, timely
Political, economic, social, technological
25
The four Ps of marketing are:
Product, Price, Promotion, Place
Promotion, Profit, Personnel, Placement
Product, Price, Production, People
Panda, Panda, Panda, Panda
26
Statistics that describe a population in terms of personal characteristics are called ____.
demographics
labels
geographics
psychographics
27
Which generation is older and wealthier?
Baby boomers
Generation Y
Generation X
Generation X
28
What is the definition of a Target Market
People with similar characteristics, that align with a brand
Customers who buy a product
A consumer that uses a product
A brand that aligns with society
29
SWOT analysis combines ________.
a company’s philosophy with its ethics
external and internal analyses
a company’s mission with its goals
profit with productivity
30
Marketers who sell luxury products are interested in changes in consumers' _____income.
disposable
discretionary
gross
net
31
US Census provides data used in __________ segmentation.
demographics
both demographics and geographics
geographics
all
32
What is Marketing?
Researching
planning, pricing, promoting, distributing ideas and goods
Buying things from a Market
The process of selling
33
What are the functions of marketing?
financing, information, distribution, product, price, promotion, & selling
price, place, promotion, product
planning, promotion, power, procurement, placement, pop-up, price
7 varieties of pickles
34
Generation Y is also known as the ______
Baby bust generation
the Google generation
Millennials
the brave generation
35
In the Marketing Mix, the 'P' for distribution is:
Place
Price
Promotion
Product
36
What is distribution?
using advertising to communicate information about products.
determining the best way to get products to consumers.
gathering information about customers to improve decisions.
the process of communicating the costs of goods and services
