Marketing: Chapter 5: Ethics & Social Responsibility

The accepted social and professional guidelines for communicating using the Internet. 

Software that may be legally used only after it is purchased is called ___.

All software is protected by a ____; some software may be released by its owner for free use. 

The advantage a business has due to its good reputation; it cannot be bought.

The exclusive right to copy, license, sell, or distribute material. 

Customer-oriented bus. know that people are more likely to buy from bus,that reflect their own

The cost of unethical business behavior can include ____.

Fully functional software that can be used forever without purchasing it. 

Which of the following is not an example of corporate social responsibility?

Behaving with sensitivity to social, environmental, and economic issues. 

Lists specific behaviors expected from employees representing the co. in business situations

What law passed in 2002 requires open and honest business accounting and reporting practices?

Which of the following is an unethical selling practice?

The rules of behavior based on ideas about what is right and wrong are called ____.

___ describes how the owners and employees of a company think, feel, and act as a business.

Copyrighted software that is available free of charge on a trial basis, purchase to cont to use

Promoting the welfare of others -usually through volunteering, donating, & protecting resources

The main federal agency that enforces advertising laws and regulations.

Overstating the features & benefits of products or services or making false claims about them. 

Electronic messages sent in bulk to people who did not give a company permission to e-mail them

The rules of behavior based on ideas about what is right and wrong.

The general principles or values, often social or moral, that guide the organization. 

Using the Internet to harass or threaten an individual. 

In 1962, President ________ addressed the U.S. Congress and outlined 4 basic consumer rights. 

Term describing how the owners & employees of a company think, feel, and act as a business