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Marketing Concepts Vol. 1 Flashcards | StudBud
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Marketing Concepts Vol. 1
Marketing Concepts Vol. 1
9 terms
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Terms and definitions for marketing.
Flashcards
9 cards
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Questions
9
Answers
1
A similar group of consumers responding to the same marketing mix are called
trends
target markets
mass marketing
market segments
2
Providing consumers with the products and services they desire is called
distribution
pricing
supply
selling
3
The person who uses the product is called the
client
consumer
target market
buyer
4
The person who buys the product is called the
client
end user
customer
consumer
5
A business must satisfy needs and wants of their customer to compete. This is called the _____
market information management
marketing concept
marketing mix
definition of marketing
6
Using channels to get products to consumers is called
segmentation
target marketing
distribution
market segments
7
Obtaining the money necessary for business operations is called
selling
distribution
stealing
financing
8
What determines prices for products in order to maximize profit?
pricing
selling
promotion
financing
9
What is it called when you apply promotional techniques to potential customers?
selling
advertising
promotion
distribution