Advertising 1 Flashcards

1

Why do they use cute mascots in advertising?

Kids think they're cute
All of the above
People connect the mascot to the product
Easy to remember

2

What persuasive technique did they use?

Present an expert's opinion
Exaggerate
Present a testimonials
Make people afriad

3

Who is the target audience of this commercial?

people who own a home
people who own a car
parents with kids
all of the above

4

What persuasive technique is this commercial using?

Exaggerate
Testimonial
Present some facts
Bandwagon

5

Who is the target audience of this commercial?

kids
elderly people
business people
teens who brush their teeth

6

What does target audience mean?

the people at a movie
the people who don't like the product
the people that they want to buy the product
the people in the commercial

7

What persuasive technique is this commercial using?

Present only some facts
Exaggerate
Jump on the Bandwagon
All of the above

8

What persuasive technique did they use in the commercial?

Jump on the bandwagon
Celebrity sighting
Make people afraid
Exaggerate

9

What persuasive technique did this company use?

Present some facts
Put-downs
Testimonials
Cute Mascots

10

What persuasive technique did they NOT use?

Slogan
Humor
Jump on the Bandwagon
Present an expert's opinion

11

Who is the target audience for this magazine?

teenage girls
siblings of teenagers
teenage boys
parents of teenagers

12

What advertising strategy did this company use to remind people of their product?

Present a testimonial
Bandwagon
Cute Mascot
Exaggerate

13

Who is the target audience of this commercial?

women
kids
old people
men

14

Who is the target audience for this commercial

parents with kids
elderly people
parents with teenagers
teenagers

15

What strategies are being used in this advertisement?

all of the above
cute mascots
slogan
humor

Advertising 1

Questions 15

Advertising 1

Questions 15