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Marketing for Travel and Tourism Flashcards | StudBud
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Marketing for Travel and Tourism
Marketing for Travel and Tourism
14 terms
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StudBud Administration
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109 plays
marketing principles in travel and tourism
Flashcards
14 cards
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Practice quiz
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Host live
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Questions
14
Answers
1
which of the following is not a 'characteristic' of service products?
Inseperability
perishability
Tangibility
variability
2
the logo is for which tour operator?
Thomson
Thomas Cook
Kuoni
Virgin Holidays
3
which of the following is NOT a definition of marketing?
identifies,anticipates & satisfies customer needs profitably
supplying products without considering consumers' needs
activities: communicating,delivering offerings of value
right product, right place, right time, right price
4
which of the following is not in the Macro-Environment?
Politcal
Socio-Cultural
Money
Environmental
5
what does VFR mean?
Virtual fun and reality
Visiting Friends and relatives
Very Fine Restaurants
visiting Fred and Rita
6
which of the following is an Internal stakeholder?
Suppliers
Competitors
Board of Directors
Local Community
7
which of the following is NOT a reason people travel (motivation)?
Health
Rest and Relaxation
to earn money
Education
8
which of the following is NOT an Economic factor of PESTLE?
Exchange rates
Pay rise
Inflation (increase in prices)
Increase in Taxes
9
which of the following is NOT one of the core marketing concepts?
People
needs, wants & demands
markets
Products
10
which of the following is not one of Maslows Hierarchy of needs?
Physiological needs
Self-actualisation needs
Esteem needs
Friendship needs
11
Identify the destination
Rio de Janeiro
Barcelona
Buenas Aires
Sydney
12
what is the airline?
British Airways
Lufthansa
Emirates
Qantas
13
which of the following is not a marketing environment?
internal
macro
micro
external
14
where is this?
Paris
Miami
London
Las Vegas
