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SEM Unit 1 Flashcards | StudBud
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SEM Unit 1
SEM Unit 1
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Flashcards
34 cards
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Questions
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Answers
1
How many free throws did Shaquille O'Neal miss during his NBA career?
153
786
5,317
10,304
2
Which of the following is a non-sport event?
Little League World Series.
Annual Concession Workers Convention Camp
Monday Night Football broadcast.
University of SC Volleyball
3
Radio Shack’s brand of batteries is an example of which brand?
brand
original brand
specific brand
private distributor brand
4
The process of planning a sports idea to satisfy individual and organizational objectives
Sports Marketing
Sports Advertising
Marketing
Sports Media
5
What is a trademark?
All of the combined impressions associated with a company
Word, phrase, symbol, or design that identifies a company.
Used by the company to claim rights to a trademark.
6
Wrigley Field is known as one of the best places to watch Baseball. This is called brand:
awareness.
loyalty.
image.
quality.
7
What's Lana Del Rey's real name
Alecia Beth Moore
Lana Delia Raymos
Elizabeth Woolridge Grant
Lana Del Rey
8
Most sport/event products are classified as...
goods.
services.
a combination of goods and services
perishable
9
What is an element of a successful brand?
money
distinct
long
intricate
10
What is a benefit from the development of sports marketing?
increases taxes
Entertainment
makes the city more crowded
11
This is used by a company to claim rights/ownership to a certain service:
Service Mark
Service Title
Trademark
Ownership Certificate
12
Businesses or organizations that pay to associate their names or products with a sporting event
Advertisers
Sponsors
Endorsers
Testimonials
13
Why do people participate in sports?
accomplishment
to get college scholarships
to get away from bullies
14
Name one of the types of businesses.
News
Franchises
Advising
15
A football game broadcast on the radio is an example of?
a sporting good.
owned-goods service.
sport media
a nonsport event.
16
Your team made the play-offs last year but not this year. This is an example of...
consistent
inconsistent
tangible
perishable
17
How many Grammys has beyonce won throughout her career?
13
57
20
7
18
An obvious benefit is….
so clear that most people can’t see it
hard to see
easy to see
19
Who is the only team to go completely undefeated and win the Super Bowl?
Miami Dolphins
Steelers
Green Bay Packers
Dallas Cowboys
20
Which of the following sport/event products is a sporting good?
NASCAR bumper sticker.
Sports Illustrated
Running shorts.
Yoga class.
21
What does AAU stand for.
Alice And Urkle
Athletic American Union
All Antelopes Unite
Amateur Athletic Union
22
You have 15 tickets you must sell before a concert Thursday. This is an example of a(n)
perishable.
consistent.
imperishable.
tangible.
23
Who is the Licensee?
person buying the licensed product
rights holder of the name. logo, or trademark
company paying for permission to use name, logo, etc.
24
Taking a tennis racket to be restrung is an example of which sport/event product?
owned-goods service.
venue.
rented-goods service.
licensed merchandise.
25
What is an intangible?
A touchable item
an experience
Something that after you use it you can’t ever use it again
26
What are the types of events?
Corporate and Private
fun and boring
Personal and Large
Exotic and Original
27
If a company is designing their logo and choosing a name, they are trying to build:
Brand Awareness
Brand Publicity
a website
Brand Identity
28
The most basic distinction between goods and services is that goods are ___ products.
branded.
intangible
inconsistent.
tangible.
29
Who are unorganized participants?
savages
professionals or amateurs that play with rules.
people who play for fun with no rules
30
Which of these is an example of a perishable experience?
A hockey player gives you his signed glove
Autograph from your favorite basketball player
Attending an NFL game
Football jersey
31
Which is an example of an endorsement?
Flo in the progressive commercial
A pig in the geico commercial
Dale Earnhardt in a Nationwide commercial.
32
Brand that represents the entire company or brand
Corporate Brand
Overall Brand
Complete Brand
Total Brand
33
What is a negative impact of SEM on the Community?
increases tourism
Diverts resources from other priorities
increases fan base
34
What is a benefit?
describes how the product will offer a solution
a part of the product of service
