Related diversification

acquiring companies that share similar products, manufacturing, etc.

Ansoff Matrix analyses

possible product/ market growth stretegies

the stages in a particular product's existence

how does "convenience" relate to the 4 C's of marketing

how easily customers access a product or service

What does SWOT analyze?

Strengths, Weaknesses, Opportunities, Threats

4 C's of Marketing Mix

Consumer / Costs / Convenience / Communication

studbud

Marketing Management Final Exam prep

20 termsStudBud Administration13 plays

Test your knowledge on business strategy and marketing concepts with this engaging quiz. From Ansoff Matrix to Product Life Cycle, challenge yourself with questions on key principles.

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
(SWOT) Are weaknesses internal or external?
External
Internal
2
Related diversification
a group which top managers evaluate strategic threats and opportunities
what a company can make, do, or perform better than its competitors
a competitive countermove, prompted by a rival's attack, to defend
acquiring companies that share similar products, manufacturing, etc.
3
Ansoff Matrix analyses
possible product/ market growth stretegies
Opportunities and threats within the market
the firms competitive position in the market
Strengths and weaknesses of the firm
4
What is the first stage of PLC?
Maturity
Introduction
Product Development
Growth
5
What does FDI stand for?
Financial Direct Investment
Foreign Direct Investment
Financial Domestic Investment
Foreign Domestic Investment
6
What does Ansoff Matrix analyze?
Legal issues
HR policies
Market strategies
Financial risks
7
What does standardization mean?
No product
New product
Same product globally
Different product locally
8
Which strategy involves new markets?
Market Penetration
Market Development
Product Development
Diversification
9
Which strategy uses existing products?
Product Development
Market Penetration
Diversification
Market Development
10
product life-cycle
how long a product can be used
determines when a product gets recycled
the stages in a particular product's existence
11
how does "convenience" relate to the 4 C's of marketing
how easily customers access a product or service
how easily customers learn about a product or service
how easily a customer can talk about a product or service
how easily a customers can sell a product or serivce
12
Related diversification is
Coca cola buying Pepsi
Coca cola buying McDonalds
BMW buying McD
Iberia buying McDonalds
13
Which C relates to 'Price'?
Convenience
Cost
Customer
Communication
14
What does SWOT analyze?
Sales, Wages, Operations, Taxes
Services, Workers, Offers, Targets
Systems, Workflows, Objectives, Timelines
Strengths, Weaknesses, Opportunities, Threats
15
What is franchising?
Selling rights
Investing abroad
Exporting
Buying rights
16
Which PLC stage involves high sales?
Maturity
Decline
Introduction
Growth
17
Which strategy involves shared ownership?
Exporting
Licensing
Franchising
Joint Venture
18
Which PLC stage follows growth?
Introduction
Decline
Product Development
Maturity
19
Which SWOT element is internal?
Opportunities
Strengths
Threats
External factors
20
4 C's of Marketing Mix
Consumer / Costs / Convenience / Communication
Consumer / Costs / Cars / Community
Concise / Commendable / Cordial / Convene
Conduct / Cargo / Coolness / Career

Marketing Management Final Exam prep Flashcards | StudBud