Sports & Entertainment Marketing Review

Develop, link, and help are the three steps in establishing ____.

This is the primary market for film.

Which has been the most popular entertainment diversion for almost half of the 20^th century?

Which of the following is an example of direct marketing?

Unauthorized ticket sellers, or ____ affect pricing of sports events.

To be profitable, businesses must focus their efforts on the customers’ needs and wants.

Which of the following is a function of sports marketing?

Which of the following is a type of research method used in primary research?

____ is the legal name of a company, such as Reebok.

Walt Disney World in Florida is an example of a LBE.

Which of the following is a type of business ownership?

____ is any form of communication used to persuade people to buy products.

Organizations spend lots of money to learn about this

Columbia, MCA, and Elektra are examples of these.

Which of the following book category is a trade book?

Two common pricing objectives involve increasing profits and improving ____.

Which of the following can be considered an amateur recreational sport?

____ is the third part of the product life cycle.

Which of the following is part of the marketing mix?

____ is money left to spend after necessary expenses are paid.

Dick's and Cabela’s are examples of generic brands.

The fifth “P” in the marketing mix is people.

Which of the following is a step in the research process?

Which of the following refers to the attitudes the consumer has toward recreational activities?

Which of the following is part of the marketing process?

Which of the following is a woman’s Olympic event?

Licensed merchandise can bear the name, logo, or other characteristics of the licensor.

Profit is what companies that own sports teams have after paying salaries of the players.

sports and entertainment are two of the most profitable industries in the United States.

When film producers rent or sell directly to the customer, the practice is called this.

Which of the following is a career in sports marketing?

Which of the following is a form of entertainment?

A ____ is the legal protection of a creator’s intellectual property or product.

Convergence and cross-promotion help to develop product synergy.

The government may restrict the use of certain words in brand names.

When businesses show this, they are contributing to the GDP.

____ are unforeseeable events and obstacles that can negatively affect business.

Indies refers to these types of studios.

Marketers rely on the GDP figures to plan their yearly budgets.

Cross-marketing in video-game distribution is common.