Which of the of following is an example of SEM community outreach project?

team works with local business/media to make student needs

Which of the following is example of publicity in the SEM industry

local newspaper prints story about college v-ball player

Immediately following a meeting with a potential event sponsor, an event organizer should

send a thank you card to each of the meeting participants

Benefit to sports team of coordinating outreach projects with local community organizations?

generates public support for a team

The primary objective of developing SEM PR strategies is to

establish a feeling of goodwill with all of the org fan base

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SEM II 2.01-2.05

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Answers

1
Acknowledging efforts, providing extra benefits, asking opinions are ways that event organizers
service their sponsors
advertise their products
improve their brands
encourage vendor loyalty
2
Which of the of following is an example of SEM community outreach project?
annual jazz festival applies for permits with government
team works with local business/media to make student needs
track star speak to government about illegal use of steroids
magazine publishes story about rock star who beat cancer
3
Important part of negotiating sponsorship contract involves both event and sponsor agreeing on
size and interest of the audience
date and time of the sport/event
cost of planning
fee and payment schedule
4
Which of the following is example of publicity in the SEM industry
national soccer league secures advertising spots on tv
IOC elects a new president to its governing boar
local newspaper prints story about college v-ball player
business owner buys baseball uni's and equipment for team
5
Immediately following a meeting with a potential event sponsor, an event organizer should
ask the meeting participants for sponsorship referrals
adjust the pricing option in order to obtain a sale
send a thank you card to each of the meeting participants
fax a copy of the proposal to the decision maker
6
An event organizer is most likely to receive grant or foundation funding if the event
has national media coverage
benefits the community
appeals to a large target market
includes celebrity appearances
7
What do amateur sport organizations often solicit in order to be able to operate?
playing time
media coverage
free publicity
grant money
8
Benefit to sports team of coordinating outreach projects with local community organizations?
decreases the need to advertise
attracts athletes from other sports
generates public support for a team
improves relations with the media
9
A sponsorship agreement between a sport team and a local business should
provide tangible rewards
benefit both parties
guarantee results
include third-party input
10
To obtain operating funds, a non-profit sports camp for underprivileged children might seek
capital-improvement loans
tax refunds from the community
grant or foundation money
celebrity endorsements
11
SEM marketers use PR strategies to create and maintain
low profiles
suitable illusions
specific images
indifferent attitudes
12
The primary objective of developing SEM PR strategies is to
establish a feeling of goodwill with all of the org fan base
develop positive relationships with corporate sponsors
promote publicity efforts with key members of media and city
encourage local business to purchase tickets/merchandise

SEM II 2.01-2.05 Flashcards | StudBud