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chapter 30 31 and 32 milady
chapter 30 31 and 32 milady
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1
once you understand the principles behind selling, you can also feel good about providing your clients with _____
a gift certificate
more products than needed
a friendly smile
a valuable service
2
the process of reaching logical conclusions by employing logical reasoning is called ____
postulating
deciphering information
intuition
deductive reasoning
3
which part of a business plan is a description of the key strategic influences of the business?
vision statement
supporting documents
marketing plan
mission statement
4
if you default, it means that you ____
failed to repay a loan
were asked to leave your job
paid your bills on time
opened a line of credit
5
the practice of recommending and selling additional services to your clients is known as ____
retailing
incentivizing
hard selling
ticket upgrading
6
when going over the directions for the exam, if there are things you do not understand, you should ___
try to figure it out on your own
turn your test in and take the exam another day
ask the examiner
focus on parts of the exam you do understand
7
part of business plan outlines employees and management levels and describes how the business will run administristively
mission statement
financial documents
organizational plan
vision statement
8
an ____ is an essential set of benchmarks that, once achieved, helps you realize your mission and your vision
result
assignment
obligation
goal
9
which part of a business plan ensures that all clients and employees are treated fairly and consistently?
organizational plan
executive summary
salon policies
financial documents
10
when developing your resume, use concise, clear sentences and avoid overwriting or ____
relevant experience
flowery language
direct language
action verbs
11
having ____ means being committed to a strong code of moral and artistic values.
a strong work ethic
enthusiasm
integrity
motivation
12
the first reality when you are in a service business is that your career revolves around ____
making yourself happy
serving your clients
making a profit
helping your coworkers
13
which of these questions can a potential employer legally ask during an interview?
are you authorized to work in the United States?
how old are you?
what types of illnesses or disabilities do you have?
what is you native language?
14
your interview outfit should be fashionable and flattering as well as similar to the salon’s ____
color scheme
logo colors
clientele dress
style culture
15
which of these is usually the best form of compensation for a new salon professional to start out?
salary
commission
salary plus commission
tips
16
after doing a salon site visit, it is important to send the salon representative a ____
cover letter
thank you note
resume
personal photo
17
for cosmetologist who has a large, steady clientele and who does not have to rely on the salons general clientele
a franchise
an S corporation
a limited liability company
booth rental
18
which type of salon is likely to offer extras like five minute head, neck, and shoulder massages as part of the shampoo?
booth rental salon
high end image salon
basic value priced salon
mid priced full service salon
19
the internet is a powerful medium to ____ and attract new clients
build your reputation
reach lost relatives
share secrets
improve your skills
20
getting into the field and visiting salons and talking to salon owners, managers, educators and stylists is known as ___
visiting
networking
interacting
speaking
21
smooth business management depends on sufficient investment capital as well as ____
personnel with only basic training
excellent customer service delivery
minimal computer skills
adequate business procedures
22
which of these terms refers to understanding the strategies for successfully taking tests?
deductive reasoning
work ethic
street smart
test wise
23
it is recommended that you create a digital portfolio or _____
written summary of your career highlights
after photos of your work
an online showcase of your work
limited review of accomplishments
24
someone who is trained to do everything from recording sales and payroll to generating a profit and loss
a full charge bookkeeper
a receptionist
a financial director
a manager
25
a ____ is a written summary of a person’s education and work experience
cover letter
resume
personal history
portfolio
26
what is the minimum number of stock holders allowed for a corporation to exist?
two
one
zero
three
27
when is the best time to think about getting your client back into the salon?
just after they leave the salon
several days after they leave the salon
while they are still in the salon
before they arrive at the salon
28
when taking the practical exam, which of the following behaviors is not likely to be beneficial?
listen carefully to the instructions and follow them explicitly
focus on what the other test candidates are doing as you work
follow all infection control and safety precautions throughout exam
observe other practical exams prior to taking yours if allowed to do so
29
which part of a business plan outlines all of the research obtained regarding the clients your business will target
executive summary
financial documents
marketing plan
organizational plan
30
if you operate your salon in a building that you own, it is not necessary to purchase which of the following insurance?
liability insurance
renters insurance
burglary insurance
malpractice insurance
31
which payment structure is used to motivate employees to perform more services, thereby increasing their productivity?
hourly rate
weekly rate
salary plus commission
salary plus tips
32
a ____ document is a collection of photos and documents that reflect your skills, accomplishments, and abilities
resume
employment portfolio
cover photo
employment
33
the typical independent salon has about ___
five
three
ten
forty
34
when planning and constructing the best physical layout for a salon, the primary concern should be _____
salon furniture
color scheme
salon carpeting
maximum efficiency
35
the first goal of every business should be to ____
compensate employees
attract new clients
upgrade existing equipment
maintain current clients
36
which of the following behaviors is not considered a good study habit?
reading content carefully
staying up late studying the night before a test
organizing and reviewing handouts
developing a detailed vocabulary list
37
when choosing a location for your business, you should select on that ____
has limited parking
is secluded
offers easy access
has low traffic
38
which part of a business plan summarizes your plan and states your objectives?
salon policies
marketing plan
executive summary
mission statement
39
which of these is considered the very best form of advertising for a salon?
radio spots
newspaper ads
satisfied clients
television ads
40
the basic question or problem in a test question is known as a ____
query
response
post
stem
41
which of these terms refers to customers who are loyal to a particular cosmetologist?
walk ins
client base
personell
loyalists
42
a good way to get the conversation started on retailing products is to ____
not share the product benefits as clients will not understand them
place the product in the clients hands
have dim, subtle lighting in the retail area
rarely offer sales promotions
43
these are serious consequences for not reporting cash tips as income including fines and potential jail time as well as_
raising the Bureau of Labors endorsement of cosmetology as sustainable
raising your social security retirement income
decreasing your borrowing power
increasing the employer match of your 401k savings account
44
which of these words is an example of an absolute?
never
sometimes
good
equal
45
which of the following methods of compensation is not likely to be encountered in the salon industry?
commission
salary minus tips
salary
salary plus commission
46
with each call, a gracious, appropriate response will help build ____
the salons reputation
a quiet atmosphere
the salons energy level
teamwork
47
which type of salon shares a national name, consistent image, and business formula that is used at every location?
franchise salon
medical spa
day spa
valued-price salon
48
the act of recommending and selling products to your clients for at home use is known as ____
ticketing
soft selling
retailing
wholesaling
49
when gathering accurate financial information for purchasing an existing salon, it is often helpful to consult with a __
certified public accountant
architect
interior designer
attorney
50
supplies used in the daily business operation are considered _____
consumer supplies
consumption supplies
retail supplies
inventory supplies
51
on the day of an exam, it is important to arrive early with a self-confident attitude and be alert, calm, &,
anxious
ready for a challenge
eager to pass
ready for a break
52
supplies purchased by a salon that are to be sold to clients are ____
inventory supplies
consumption supplies
retail supplies
client supplies
53
which part of a business plan includes the owners resume, personal financial info, legal contracts, and other agreements
supporting documents
executive summary
financial documents
salon policies
54
the term ____ refers to the percentage of the revenue that the salon takes in from services performed by a cosmetologist
salary
commission
tip
wage
55
which of these terms refers to your staff or employees?
personnel
creditors
constituents
clients
56
keeping track of where your money goes is one step toward making sure that you ____
maintain confidence
always have more than you need
have a good work ethic
alway have enough
57
human resources does not cover which of the following concerns?
how you manage your employees
what you should do when you need to increase sales
what you can and cannot say when hiring someone
what you must do when firing someone
58
it is recommended that you select which of the these people as a role model?
a vendor
a stylist in the salon
a friend
a client
59
form of business in which a firm that is already successful enters into a continuing contractual relationship w others__
a corporation
a franchise
a partnership
a sole proprietorship
60
it should always be your type priority to meet which of the following financial obligations?
utility bills
rent or mortgage
payroll
vendor bills
61
a ___ is a document that outlines all the duties and responsibilities of a particular position in a salon or spa.
job description
resume
rental agreement
employment agreement
62
when preparing your professional resume, it is recommended that you ___
omit information about your professional skills
make it about two pages long
focus primarily on the schools you have attended
focus on information relevant to the position you are seeking
63
an agreement to buy an established salon does not typically include which of the following?
confirmation of the identity of the owner
a financial audit
a signed statement of inventory and its value
an analysis of future maintenance costs
64
which of the following information is not typically included in a job description?
the specifics of the individual employees salary
all of the employees duties
all of the employees responsibilities
the attitudes the employee is expected to have
65
supporting materials that should be taken to an employment interview include your resume, employment portfolio, and ____
fact and figures
your ideas for change
your medical history
your birth certificate
66
what is the third step in the process of securing employment?
requesting and interview
showing up for a spontaneous interview
observing the salon
targeting the salon
67
which part of business plan includes projected financial statements, and financial statement analyses?
financial document
vision statement
organizational plan
salon policies
68
a powerful portfolio will include letters of reference from _____
family members
former employers
neighbors
friends
69
during you career journey, when is a great time to achieve significant accomplishments that will strengthen your resume?
after obtaining your first position
after graduation
after achieving success
while you are in cosmetology school
70
which part of a business plan is a long term picture of what the business is to become and what it will look like
vision statement
salon policies
mission statement
marketing plan
71
being a good team player includes ____
refusing to be subordinate
striving to help others
focusing on your own work
withholding your knowledge
72
another name for an individual owner who determines policies and has the last say in decision making is a ____
business partner
manager
stockholder
sole proprietor
73
the common range for commissions is ___
50 to 80 percent
20 to 30 percent
25 to 60 percent
15 to 25 percent
74
which of these is a recommended method of increasing your income?
retailing less
working more hours
spending more money
lowering your prices for services
75
booking appointments is primarily whose job?
the clients
the cosmetologists
the receptionists
the managers
76
when answering a multiple choice question ___
you should never guess under any circumstances
you should stop reading the choices when you see the one that looks correct
responses such as all of the above are usually not the correct choice
if two choices are opposites, one is probably correct
77
having the drive to take necessary action to achieve a goal is known as ___
work ethic
motivation
enthusiasm
integrity
78
make yourself available for speaking anywhere that will put you in front of people in your community who are _____
ready to listen
potential clients
already have a stylist
potential friends
79
costs to create even a small salon in an existing space can range from ___ per square foot
$20 to $35
$75 to $125
$30 to $80
$5 to $15
80
which of these strategies will help you to effectively meet your clients needs?
once you have a job stop learning
always put yourself first
be punctual
say whatever is necessary to make a sale