stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Ch. 22 The Skin Care Business Flashcards | StudBud
Explore
/
Ch. 22 The Skin Care Business
Ch. 22 The Skin Care Business
60 terms
·
StudBud Administration
·
88 plays
Milady Esthetics Ch. 22 The Skin Care Business
Flashcards
60 cards
F
Practice quiz
P
Host live
L
Questions
60
Answers
1
What are retail supplies?
record-keeping tools like blank sales slips & rolls of receipt paper
supplies used to conduct daily business operations
supplies used in the reception area
items available for sale to clients
2
What evokes a professional ambiance in the salon?
popularity of the salon
style of the salon
neighborhood in which the salon operates
clientele of the salon
3
What shld you do after asking a caller for permission to put the caller on hold?
allow enough time for response
warn the caller that he or she might be on hold for a long time
shout out to the person in the salon with whom the caller needs to speak
immediately put the caller on hold
4
What is an example of a fixed cost?
rent
plumbing repair cost
air-conditioning repair cost
advertising budget
5
What is the term for business expenses that fluctuate?
marketing costs
variable costs
fixed costs
utility costs
6
What is a characteristic of someone who might thrive in a partnership?
worries about the risks associated with assuming liability
prefers to do everything instead of delegating tasks
enjoys the security of working with others
wants to keep all profits instead of sharing them
7
Why shld you require the services of a competent lawyer & tax accountant if you want to form a corporation?
to ensure compliance with complex state rules & regulations
because every business needs a full-time lawyer & tax accountant
to protect yourself, most companies get sued often
in order to establish tax shelters in which you can hide
8
What is the purpose of a noncomplete clause within an agreement to buy an established salon?
to ensure buyer will not terminate any current employees
to ensure seller doesn't offer similar services to same market
to void the deal if anyone opens a competing salon within a year
to ensure salon has no existing competitors
9
What is the term for items that you might offer your employees, such as tickets to educational conferences?
widgets
revenues
incentives
tips
10
What is revenue?
total amount of all expenses for which the salon is liable
income generated from selling products & services
portion of income set aside for taxes
amount spent on purchasing products that will be sold to clients
11
What is a profit?
salaries minus tips
total amount of expenses plus revenues
all salon income prior to expenses
money left after expenses are subtracted from revenues
12
What do you gain through education?
patience for waiting out slow periods in business
inspiration you need for inventing a successful product
compassion for dealing with employees problems
knowledge you need to operate a profitable business
13
What is the MAIN goal of public relations?
gaining more personal friends
achieving a certain desired behavior
distracting the public from crimes
attracting potential new employees
14
What helps you learn how to forecast about your business?
becoming familiar with the financial affairs of your competitors
achieving five or more years of consistent profitability
maintaining a staff of five or more for at least one year
becoming familiar with specific costs related to running the business
15
What do you communicate to your employees by setting clear goals & objectives & by acting consistently?
that you don't want their input
that you are a person of your word
that you are boring & predictable
that you will be quick to punish
16
Term for identifying characteristic of an area of population, like specific size, age, sex, ethnicity of residents
demographics
quotas
marketing strategies
criteria
17
What is an employee manual?
list of paid holidays & days the salon will close early
handout with names & contact info of all employees
handbook or guide containing data about salon operations
brochure listing businesses the salon has professional relationships with
18
Why is parking a critical element in attracting business?
you won't enjoy work if you have to park a long distance away
because employee convenience is always your first priority
only people who drive are likely to seek out salon assistance
safety & convenience are important marketing features
19
What term refers to the employees that work for you?
constituents
personnel
vendors
clients
20
What is a business plan?
strategy for understanding key elements in developing business
document outlining a companies beliefs & goals
handout given to employees explaining company policies
checklist explaining how procedures are followed
21
What are two of the MOST important factors when choosing the location of your salon?
size of the building & quality of its fixtures
distance from the bank & age of the building
product pricing & quality of service
visibility & accessibility
22
What is a sole proprietorship?
business owned by one person
business owned by two or more people
local business that is part of a larger national chain
business owned by stockholders
23
What is the protocol for missed calls in a professional setting?
returning these calls is unnecessary because the person will call back
every call to a business must be answered immediately
check messages often & respond as quickly as possible
returning calls within a week is sufficiently professional
24
What procedures shld be spelled out in a security checklist?
client-consultation procedures
greeting & welcoming procedures
facial & waxing procedures
opening & closing procedures
25
What shld you do 24-48hrs before an appointment with a client?
wash your hands to ensure cleanliness during the treatment
prepare your workstation by laying out needed products & supplies
confirm the appointment with the client by phone
turn on the towel warmer & insert fresh linens
26
What is an employers TOP financial priority?
rent or mortgage
payroll
utilities
product vendors
27
What aspect of employee relations includes active listening?
positive surveillance
negative communication
positive communication
negative surveillance
28
What costs should you cover for employees to the beset of your financial ability?
benefits
leisure
meals
transportation
29
What shld you do when leaving phone messages?
address the client by name
leave a thorough description of all services you expect to perform
remind the client to bring enough money to pay for your services
pretend to be the salon manager
30
How quickly shld you answer the phone in a professional setting?
after about one minute of ringing
within three rings
during the first ring
you should send all calls to voicemail
31
What type of business is managed by a board of directors?
sole proprietorship
booth rental
partnership
corporation
32
What is true of the front desk in a salon or spa?
it is the center of business operations in the salon
few customers will have direct interaction with the front desk
only the manager needs to know how the front desk operates
every esthetician takes a turn working at the front desk
33
What is the term for locating a business close to other businesses that offer different products and/or services?
cluster retailing
group marketing
demographic geography
one-stop shopping
34
What should you REFRAIN from doing when using the phone?
chewing gum
being fully attentive to the caller
actively listening to the caller
projecting a positive attitude
35
What BEST describes a partnership?
multiple people sharing ownership of a business
multiple stockholders sharing ownership of a business
one person starting a business & then selling it to another person
one person owning a business & another person serving as manager
36
What is a benefit of renting a booth or space within an established salon?
you gain experience by running a business on a small scale
booth renters usually end up buying the salon after a short period
booth rental exposes you to every possible business situation
if you succeed on booth rental, you will exceed in anything you try
37
What is a good approach for a business owner to have regarding lapses in insurance coverage?
insurance should only be purchased when there is a problem
coverage is typically unnecessary
coverage should never lapse
occasional lapses are not a big deal
38
What is the right approach for conflicts involving employees?
immediately sending the employee home to "cool off"
letting employees work out their own problems
immediately firing any employee involved in a conflict
responding quickly & diplomatically
39
When shld you become familiar with the basic business principle of accounting?
during the first week in business
before you open your business
during the first year in business
during the first month in business
40
Whose assistance shld you seek out if you dont undertstand the obligations as a business owner?
marketing specialist & architect
attorney & accountant
architect & accountant
marketing specialist & attorney
41
What are consumption supplies?
supplies used in the lunchroom
items available for sale to clients
supplies used to conduct daily business operations
supplies used to build the physical plant of a salon, like lumber
42
When answering the phone, how can you let clients know you are eager to serve them?
by answering in a sincere, welcoming tone of voice
by telling them questions can only be answered via in-person service
by rushing them off the phone as fast as possible, because time is money
by offering to send an esthetician to their home for the first service
43
What sort of person might thrive by operating a sole proprietorship?
risk-averse person who doesn't mind sharing profits
independent, self motivated individual who likes to be in charge
quiet person who feels uncomfortable giving orders
collaborative person who enjoys bouncing ideas off others
44
What is true of financial management?
it is the cornerstone of a successful business plan
it is the cornerstone of a successful employee handbook
it is your accountant's responsibility, not yours
no one expects every business owner to know how to manage money
45
What is the PRIMARY purpose of creating a procedural guide?
weeding out bad employees
establishing disciplinary policies
standardizing operations
relieving managers of responsibilities
46
What business type requires the proprietor to bear losses alone?
limited liability corporation
sole proprietorship
partnership
corporation
47
What is one of the effects of incorporating?
eliminates the need to lay any types of taxes
eliminates the need to obtain government recognition of the business
requires all investors to be actively involved in managing
helps protect personal assets
48
What is not a characteristic of a corporation?
status as an independent legal entity
shared ownership
ownership limited to one individual
involvement of stockholders
49
What is a function of the federal agency called the small business administration?
ensuring workplace safety
ensuring compliance with employment laws
performing work inspections
helping small businesses succeed
50
Who generally pays for the utilities an esthetician uses in a booth-rental arrangement?
clients
esthetician
financing company
stockholders
51
What is the correct term for the money needed to invest in a business?
collateral
capital
down payment
lucre
52
Who do employees typically regard as the leader of the team in the salon?
client
manager
receptionist
most experienced esthetician
53
When shld you confirm that youre in compliance with local, state, and federal regulations in order to avoid violation?
during the first week of business
during your first year of business
before opening your salon
during the first month of business
54
Why shld you contact local authorities after confirming your ability to own and operate a salon?
to win favor by offering free services to local authorities
to request favorable write-ups in local tourism guides
to request public financial support
to investigate necessary business licenses and regulations
55
What shld your dispensary feature in addition to ease of mobility?
soothing paint colors on the wall
high-fashion furniture
adequate storage space
fluorescent lighting
56
What happens when stockholders buy additional shares of stock?
they diminish their overall value of the corporation
atheist voting power remains unchanged
they increase their ownership interest in the corporation
they increase their salaries
57
What does a corporation accomplish by issuing stock certificates or shares?
raising capital
eliminating corporate liability
diversifying corporate investments
adding members to the board of directors
58
What key information is supplied by accurate daily reports?
gross income & cost of operations
future marketing opportunities
client satisfaction rates
product efficacy fluctuations
59
When shld you learn as much as possible about a prospective partners ethics and philosophies?
after spending your capital on equipment & other necessities
before discussing the possibility of going into business together
before entering into any binding agreement
during the first year of business, so you can see how the person works
60
What does OSHA oversee?
efficacy of skin care products
compliance with tax regulations
workplace safety
product advertising
