1-6 History of marketing

What is mass production?

When did new opportunities in marketing start to occur for women and minorities?

When were marketing concepts first used?

When did businesses start to create departments focused solely on marketing and promotion/advertising?

The creation of usable goods.

Which word is synonymous to (associated with) a company’s brand?

Which century did companies focus on the mkting functions of product & channel mngmnt, focusing on production & Dist.

Using technology and assembly lines to make large quantities of the same product.

To categorize, sort & transport goods to their final destinations as efficiently, inexpensively, as possible.

A form of promotion that involves using different types of paid media to call attention to products, services, or ideas.

What most influenced marketing in the 1990s?

During which era did businesses begin to focus more on communication, persuasion, and branding?

What is a form of promotion that businesses use 2 call customers’ attention to the products or services they sell?

Which of the following is a marketing function?

Informing potential customers that a product or service exists, and the results they should expect from using it.

What is distribution?

What is production?

What is the main difference between marketing today and marketing that took place more than 30 years ago?

What did companies focus on during the Industrial Revolution?

A name, symbol, that identifies a seller’s good or service & over time, becomes synonymous with it's reputation

What most led to competition among businesses?