Exploring Your Market - SBS 200/204/220 FALL2017

Question 1

Which pair of company's teaches its customer how to return?

Accepted Answer

Home Depot/Lowe's

Question 2

What the four segmentation methods

Accepted Answer

Geographic, Demographic, Psychographic, and Behavioral

Question 3

A concern for human and social welfare that is expressed by giving money to charities.

Accepted Answer

Philanthropy

Question 4

What was the key to Russell Simmons success?

Accepted Answer

Authenticity

Question 5

One of three unique value proposition McDonald's uses to attract customers from miles around.

Accepted Answer

Consistent Quality

Question 6

What are the parts of product Lifecycle

Accepted Answer

Introduction, growth, maturity, and decline

Question 7

What type of research is derived directly from working with a participant?

Accepted Answer

Primary

Question 8

What is the process or strategies used in transferring a product or service to customers?

Accepted Answer

Marketing

Question 9

What identifying symbol is printed on business’s stationery, business cards, and flyers?

Accepted Answer

Logo

Question 10

What are the Four P's of Marketing

Accepted Answer

product, price, place, and promotion

Question 11

Choose a business name that describes your business, establishes a mindshare and ...

Accepted Answer

easy to forget

Question 12

A logo registered with the U.S. Patent and Trademark Office to protect it from others is?

Accepted Answer

A Trademark

Question 13

A journal that appears on the Internet periodically and is intended for the public.

Accepted Answer

Blog

Question 14

Distinguishes your product or service from others being offered to your target market.

Accepted Answer

Positioning

Questions 14