Which is an activity that a business performs when conducting a competitive analysis?

Monitors marketing strategies of a rivalry

Which is a disadvantage for each partner of a general partnership?

The liability for the losses of the business

Which is an important advantage for the corporate form of business ownership?

Ability to raise large amounts of capital

Before producing and selling a product, which action should marketers do first?

Identify the market for the product

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Entrepreneurship I 3.0

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Entrepreneurship I 3.0 NC

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Questions 13

Answers

1
Which is an activity that a business performs when conducting a competitive analysis?
Monitors marketing strategies of a rivalry
Develops selling procedures
Sets productivity goals
Calculates income data
2
Which item might be included in the appendix of a marketing plan?
A product photograph
A mission statement
A SWOT analysis chart
A list of marketing objectives
3
Which is often included in a situation analysis of a marketing plan?
A list of the marketing objectives for a company
A SWOT analysis chart
A list of the proposed strategies and programs
Performance standards for implementing the plan
4
Which is a consideration in the place element of marketing?
Offering warranties or guarantees
Using sales promotion
Choosing distribution channels
Extending credit to customers
5
Which form of business ownership can raise money easily?
Limited partnership
Corporation
Partnership
Sole proprietorship
6
Which is a major advantage of a sole proprietorship?
Availability of capital
Ease of start-up
Probability of success
Sharing of decision making
7
Which is a disadvantage for each partner of a general partnership?
The responsibility for preparing the annual report
The liability for the losses of the business
The performance limited management duties
The investment of the same amount of capital
8
Which is an important advantage for the corporate form of business ownership?
Ease of making major policy changes
Ease of starting and dissolving
Ability to raise large amounts of capital
Relatively little government regulation
9
Before producing and selling a product, which action should marketers do first?
Identify the market for the product
Set up a promotional plan
Select a channel of distribution
Determine the price of the product
10
Which is a question that a business might ask when it wants to evaluate its weaknesses?
What obstacles do we face?
What markets have our competitors missed?
What resources do we lack?
What is our competition doing?
11
Which is an important benefit of a marketing plan?
They develop exciting products.
They ensure a yearly profit.
They can help obtain funding.
They help recruit quality employees.
12
What is a potential threat a manager might identify in a SWOT analysis?
Weak market image
Growing government regulation
Cost advantages
Economy rebounding
13
Why do businesses with excessive debts often file Chapter 7 bankruptcy?
To reorganize
To liquidate
To refinance
To consolidate

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