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SEM I - UNIT 1 REVIEW Flashcards | StudBud
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SEM I - UNIT 1 REVIEW
SEM I - UNIT 1 REVIEW
17 terms
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Questions
17
Answers
1
Sports teams use mascots, logos, colors as a way to increase?
Market Segmentation
Image Extension
Financial Accountability
Brand Awareness
2
MHS played poorly one year, then well the second year. This is an example of ...
Perishability
Inconsistency
Reliability
Tangible
3
85% of season ticket holders live/work within two hours of the SEM venue. This is based on:
Unpredictability of Team
Design and Layout of the Venue
Sense of loyalty to the Team/Coach
Geographic location of Venue
4
What are the 4 P's ?
Price, Product, Place, Prototypes
Peers, Packaging, Place, Promotion
Price, Product, People, Place
Price, Product, Place, Promotion
5
Naming Rights are a way to raise money for a venue.
False
True
6
Who is responsible for licensing contracts?
Merchandising Department
Sales Team
Public Relations
Press / Media Team
7
Sports Marketers have an advantage over other types of Marketers because:
Sports are universally appealing
Foreign countries don't care as much
The USA has a wealthy economy
They are more competitive
8
Media Relations team writes press releases and organizes press conferences.
True
False
9
Who creates excitement for games?
Players
Coaches
Spectators
Team Owners
10
Which one is "Promoting a Sport Event"?
Passing out flyers for NASCAR race
Selling food at concession stands
Delivering exercise bikes to stores
Holding a race for charity
11
Soccer is the most universally watched sport.
True
False
12
Distribution of licensed sports apparel is a GREAT way to build team & brand awareness.
False
True
13
Communities make money from sports / events through tax dollars (fiscal revenue).
False
True
14
If Pepsi is the ONLY sponsor at a sports event, they have:
Exclusivity
Dynamics
Large Business
Sole
15
Events are Perishable and Intangible.
False
True
16
Wrigley Field's become known for being the BEST place to watch an MLB game. This is:
Brand Awareness
Brand Image
Brand Loyalty
Promotions
17
There is no such thing as selling sports services.
True
False
