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MCOM175 Intro Flashcards | StudBud
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MCOM175 Intro
MCOM175 Intro
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Flashcards
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Practice quiz
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Questions
10
Answers
1
With digital analytics, you not only know about your brand, you get to learn just as much about your competitors.
False
True
2
Social media analytics should be an indispensable part of company’s digital strategies.
True
False
3
Social media analytics can help prove your return on investment.
True
False
4
Which of the following is true?
Impressions can only count once for each unique user
Engagement is not an actionable metric
Social media reach is a factual metric
The size of your followers is a vanity metric
5
Social media impresssions are based on factual data.
True
False
6
Brands do not need to monitor their social media mentions on a daily basis.
False
True
7
Which of the following is NOT a benefit of social media analytics?
Identify trending topics
Create better content
Track your social campaigns
Provide precise intelligent sights
8
Social media data can be classfied as:
Qualitative and unstructured
Structured and unstructured
Texual and visual
Real and fake
9
Which of the following is true about unstructured data?
None of the above
Unstructured data can be displayed in rows and columns
Unstructured data is highly organized
Unstructured data can yield deeper insights
10
You can learn about your audience demographics though the analytics insights.
True
False
