Edexcel GCSE Business Topic 2.2 Making Marketing Decisions

The product life cycle consists of six phases.

Which one is NOT a 'P' of the marketing mix?

Which technology-driven promotional tactic focuses on delivering personalised messages to specific audiences?

Which promotional tactic aims to create a unique image or identity for a product or service?

Which promotional tactic aims to encourage consumers to try a product or service for free or at a reduced price?

Which of the following is NOT an influence on pricing strategies?

What technology-driven promotional tactic relies on users sharing content across social media platforms?

What are the components of the design mix?

Which of the following is NOT a phase of the product life cycle?

How can each element of the marketing mix influence other elements?

Businesses experience stable sales growth and widespread market acceptance in which phase of the product life cycle?

Retailers are intermediaries that sell products directly to consumers.

Which of the following is a method of distribution?

What distribution method involves selling products through online platforms?

Aesthetics in the design mix refer to usability, practicality, and performance.