Marketing Essentials Chapter 8

Question 1

The trend in business writing is toward:

Accepted Answer

a direct, conversational style

Question 2

These are obstacles that interfere with the understanding of a message.

Accepted Answer

barriers

Question 3

People usually speak in order to inform, to entertain, and to:

Accepted Answer

persuade

Question 4

In what year was the Department of Homeland Security created by the Bush Administration?

Accepted Answer

2002

Question 5

The avenues through which messages are delivered:

Accepted Answer

channels/media

Question 6

Biases against the opinion expressed that prevent a listener from understanding are called:

Accepted Answer

emotional barriers

Question 7

The first Super Bowl was played between which two teams in 1967?

Accepted Answer

The Green Bay Packers and the Kansas City Chiefs

Question 8

Things that compete with the message for the listener's attention

Accepted Answer

distractions

Question 9

The receiver's response to the message is:

Accepted Answer

feedback

Question 10

Planning a response while listening to a speaker can be classified as a:

Accepted Answer

barrier

Question 11

This is the circumstance under which communication takes place.

Accepted Answer

setting

Question 12

In 2009, the "Swine Flu" was declared a global pandemic. What is its other name?

Accepted Answer

H1N1

Question 13

When speaking on the telephone, enunciate clearly, use your most pleasant tone, and:

Accepted Answer

speak loudly enough to be heard

Question 14

In 2000, the US State of Vermont passed HB847, which legalized what?

Accepted Answer

Civil Unions for Same-Sex couples

Question 15

Babe Ruth began is baseball career for the Boston Red Sox in what year, playing which position?

Accepted Answer

1914, Pitcher

Question 16

The information, ideas, or feelings that the sender wants to communicate are called:

Accepted Answer

messages

Question 17

The first World Cup for Soccer (Football) was held in which country?

Accepted Answer

Uruguay

Question 18

Specialized vocabulary, used by members of a particular group is called:

Accepted Answer

jargon

Question 19

Organizing your thoughts is important when communicating via

Accepted Answer

Writing and Speaking

Question 20

In what year was the book "Harry Potter and the Deathly Hallows" published?

Accepted Answer

2007

Question 21

A listing of items in order is called

Accepted Answer

Enumeration

Question 22

In February of 2013, French lawmakers overturned a law that banned women from wearing these:

Accepted Answer

Pants

Question 23

In business communications, the most important rule is to show ____ towards others:

Accepted Answer

Courtesy and Respect

Question 24

In what year were women first allowed to participate in the modern Olympic games?

Accepted Answer

1900

Question 25

It is important when writing that you know your purpose, your subject, and your:

Accepted Answer

audience

Question 26

Things that get in the way of effective listening are called:

Accepted Answer

barriers

Question 27

This is the process of exchanging ideas, information, and feelings

Accepted Answer

communication

Question 28

Apple Computers released the first iPod in what year?

Accepted Answer

2001

Question 29

Skills that help you read with more understanding are: focusing your mind, improving vocab, and

Accepted Answer

knowing the purpose of your reading

Question 30

To convince someone to change an opinion to get him or her to do what you want is called:

Accepted Answer

Persuasion

Marketing Essentials Chapter 8

Questions 30

Marketing Essentials Chapter 8

Questions 30