Marketing Unit 1 Test

Question 1

Who is Mrs. Schuerman's favorite athlete?

Accepted Answer

Peyton Manning

Question 2

Wants are luxuries, needs are things you must have to survive

Accepted Answer

True

Question 3

A company decides to ship products to retailers by train. This is an example of?

Accepted Answer

distribution

Question 4

Customers are sometimes the consumers.

Accepted Answer

True

Question 5

When you see the "Rate this app" message on your iphone, this is an example of:

Accepted Answer

Marketing-information management

Question 6

Using plastic, cloth, leather, metal, etc. to make a car is an example of which utility?

Accepted Answer

form

Question 7

A McDonalds staying open 24 hours a day is which type of utility?

Accepted Answer

Time

Question 8

Value added to a product to increase customer satisfaction is

Accepted Answer

utility

Question 9

Segmenting a market by looking at where people are located is known as ___________ segmentation

Accepted Answer

geographic

Question 10

planning, pricing, promotion, selling, & distributing ideas/goods/services to satisfy customers

Accepted Answer

Marketing

Question 11

Looking at the past 5 years’ sales data to determine staffing needs for the coming months.

Accepted Answer

risk-management

Question 12

What is Mrs. Schuerman's least favorite food?

Accepted Answer

Bread

Question 13

A hair salon that sells shampoo and offers haircuts provides

Accepted Answer

goods & services

Question 14

Bath & Body permanently adds new scents to their lineup in their store. This is an example of

Accepted Answer

product

Question 15

Customer satisfaction, total company approach, and _____________ make up the Marketing Concept.

Accepted Answer

profit

Question 16

Non-price competition is

Accepted Answer

concerned with quality, service, etc.

Question 17

A group of people who want a product and can buy it is known as a

Accepted Answer

market

Question 18

Planning/controlling/preventing loss is which function of marketing?

Accepted Answer

Risk-Management

Question 19

Using wood to create furniture is which type of factor of production

Accepted Answer

natural resource

Question 20

In order to successfully run the marketing concept, a business must:

Accepted Answer

all of the above

Question 21

Market segmentation based on attitudes and opinions is known as:

Accepted Answer

psychographics

Question 22

Segmentation done by using age or gender is known as ____________ segmentation.

Accepted Answer

demographic

Question 23

How can we calculate profit?

Accepted Answer

Profit=Sales-Expenses

Question 24

What song did Mrs. S lip sync to in her freshman drama class in front of a bunch of seniors?

Accepted Answer

Bye, Bye, Bye - NSync

Question 25

A company's % of the total sales in a market is known as their

Accepted Answer

market share

Question 26

Target Market is the last thing a company considers when putting together a marketing mix.

Accepted Answer

False

Question 27

Mrs. Schuerman's favorite color is:

Accepted Answer

Blue

Question 28

Making a decision to cut a flavor of ice cream because it isn't selling is an example of...

Accepted Answer

Product/Service Management

Question 29

What hospital was Mrs. S born in?

Accepted Answer

King's Daughter's Hospital in Frankfort

Question 30

Which of the following is not one of the marketing mix concepts?

Accepted Answer

people

Question 31

The cashier at Meijer is which type of factor of production?

Accepted Answer

human resource

Question 32

Mass marketing assumes that

Accepted Answer

everyone’s wants and needs for a product are the same

Question 33

Mrs. Schuerman's favorite actor/actress is:

Accepted Answer

Denzel Washington

Question 34

Possession utility is

Accepted Answer

making it easier for a person to get a product

Marketing Unit 1 Test

Questions 34

Marketing Unit 1 Test

Questions 34