SEM II Unit 2.0 Review

Immediately following a meeting with a potential event sponsor, an event organizer should

What do amateur sport organizations often solicit in order to be able to operate?

Sport/Event organizations need to build positive relationships with the media because they have

When should sport/event organizers consider hiring a promotional agency?

What is the most efficient and cheap way for a local group to locate grant money?

An event organizer is most likely to receive grant or foundation funding if the event

One reason why many businesses contract with advertising agencies is to obtain

A sponsorship agreement between a sport team and a local business should

Sending newsletters, acknowledging efforts, giving extra benefits are ways that organizers 

When preparing an sponsorship agreement,its important to detail what information of the sponsor

Having a dedicated staff member for communications and assisting sponsors facilitates goodwill

Sport/Event marketers use public-relations strategies to create and maintain

A planner calls a local business about supporting an event. What is the local business called

A prospective sponsor may have questions about proposal, an event organizer should plan to

Johnny calls a company after giving a sponsorship proposal. What selling activity is happening?

What is important for a sponsorship contract to be agreed upon betwen event and sponsor?

Selecting a particular celebrity to endorse your product should be linked to the company's

Professional sport franchises' marks are considered service marks because of

To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek

What does trade dress protect?

A business coordinates its advertising, visual merchandising, and special events in order to

A characteristic of a full-service advertising agency is that it contains a

One of the benefits to a business of using an advertising agency is that the

What portion of the license agreement specifies the exact begin and end dates of the contract?

The main characteristic of a full-service advertising agency is that it