Which of these products is an example of a consumer service?

A washing machine repair service

These are created to help other businesses

Consumer good, Producer service

Which one of the following is a benefit of new product development?

The latest technology can be a feature of the new product

The best example of brand loyalty is

when a consumer keeps buying products from the same producer

Which of the options places the stages of a typical product life cycle in the correct order?

Introduction,growth, maturity, decline

Which of the following is an advantage of a business having a well-known brand name?

It will have good consumer recognition of its products

Which of the following definitions best explains the product life cycle?

Stages of sales that a product passes through

All are important features of packaging for a breakfast cereal, EXCEPT that it must

be able to be re-used by the manufacturer

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IGCSE Business 3.3.1: The Marketing Mix: Product

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Questions 20

Answers

1
Which of these products is an example of a consumer service?
A drinkcan filling machine
A bottle of washing up liquid
The design of an advertisement for computers
A washing machine repair service
2
Which of these products is an example of a consumer good?
A drink can filling machine
The design of an advertisement for computers
A washing machine repair service
A bottle soap powder
3
When creating a product, what must businesses not think about?
Quality of the product
None of these
Price of the product
Cost to make the product
4
These are created to help other businesses
Producer good
Consumer service
Consumer good
Producer service
5
The discovery of a totally new and original product or new ways of doing or making something
Innovation
Market Research
Market Development
Invention
6
Which one of the following is a benefit of new product development?
It is cheaper to develop a new product
Customers will always prefer newly developed products
The latest technology can be a feature of the new product
7
Which of these products is an example of a producer good?
A washing machine repair service
A drink can filling machine
The design of an advertisement for computers
A bottle of washing up liquid
8
All the activities that go into marketing a product or service is known as
Marketing concepts
Market analysis
Marketing mix
Market research
9
The following are stages in the development of a product. Which option Is the correct order?
i), iii),iv), ii)
iv),ii), i), iii)
iii), iv), ii), i)
ii), iv), i), iii)
10
The best example of brand loyalty is
when a consumer keeps buying products from the same producer
when a consumer uses the same washing machine for many years
is when a manufacturer uses the same name for its products
11
Which of the options places the stages of a typical product life cycle in the correct order?
Growth, maturity, decline, introduction
Introduction,maturity, growth, decline
Introduction,decline, growth, maturity
Introduction,growth, maturity, decline
12
How the product is distributed comes under...
Promotion
Place
Product
Price
13
USP stands for
Unique Selling Promotion
Unique Selling Price
Unique Selling Point
Unique Selling Pointless
14
Which of the following is an advantage of a business having a well-known brand name?
It can charge lower prices as a result of brand recognition
It will not have to do any advertising.
It can produce low quality products and sell them
It will have good consumer recognition of its products
15
Which of the following definitions best explains the product life cycle?
Stages of sales that a product passes through
Length of time taken to make a new product
The length of time for consumers to use up all of a product
The length of time a product stays on a market
16
Good packaging should...
Be hard to open
Be eye catching
Not list information
Be broken when bought
17
Transforming an invention into a product that customers will buy (may be something to already exists)
Market Research
Invention
Innovation
Market Development
18
These are used by people.
Producer service
Producer good
Consumer service
Consumer good
19
All are important features of packaging for a breakfast cereal, EXCEPT that it must
protect the cereal from being crushed whilst transported
be able to be re-used by the manufacturer
contain important health and contents information
be eye-catching and attract the consumers to the product
20
The identity of a product, which gives it a personality that differentiates it from other competitor products.
Brand name
Brand image
Brand loyalty

IGCSE Business 3.3.1: The Marketing Mix: Product Flashcards | StudBud