Concepts Ch 5 & 7 Flashcards

1

Company X sells four different products to four different types of customers. What targeting strategy is being used?

2

Netflix wants to know what % of its website visitors in 2020 signed up for a membership. It needs to calculate:

3

If you take the amount I spend on Adidas and divide by the total amount I spend on shoes, you've calculated:

4

Gen Z would be considered a ____ segment.

5

If a brand is trying to stress that it is family friendly, what brand personality is it trying to have?

Concepts Ch 5 & 7