stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Parts of a Print AD and Persuasion Flashcards | StudBud
Explore
/
Parts of a Print AD and Persuasion
Parts of a Print AD and Persuasion
15 terms
·
StudBud Administration
·
25 plays
Parts of a print ad review
Flashcards
15 cards
F
Practice quiz
P
Host live
L
Questions
15
Answers
1
Text set in large type and usually positioned at the top of a print advertisements a(n)
headline
illustratron.
tag line.
subhead.
2
The headline, illustration, copy, slogan and logo are called the ___ of print advertisments
elements
purposes
absolutes
principles
3
What type of persuasion shows an expert or celebrity endorsing or using the product?
Glittering Generalities
Transfer
Look and Like
Testimonial
4
What is the approximate age range for millennials?
20-25
30-55
18-35
15-19
5
When you type features and benefit, that is known as
Body or Copy
Claims and reasons
6
The way in which the elements of a print advertisement are arranged is referred to as
layout
copy.
white space.
tag line.
7
How much area should all elements take up in a print ad? Hint: don't clutter it up!
2/3 of the page
Half of the page
Load it up with as much as possible
90% of the page
8
Which of the following is demographic data
favorite color
love of dorky memes
income
ability to blink 45 times in less than 20 seconds
9
Which type of persuasion uses words that are not facts, but sound really good?
Glittering Generalities
Repetition
Testimonial
Card stacking
10
If the copy refers to the mattress as gel "cooled to 10 degrees cooler than body temp," it's:
feature focus
insane clown focus
benefit focus
glittering generality focus
11
'The brand that fits" The statement used at the bottom of Lee's print ad is the advertisement's
copy.
headline.
tag line or slogan
subheadline.
12
ln an advertisement, a business's logo and/or tag line will probably be included in the
copy section, halfway through mixed in
bottom right or left corner.
headline.
illustration area really small
13
The purpose of the slogan is to
enhance memory
bring Harambe back
encourage action
make a claim
14
An ad asks "ls dandruff making your life miserable?" appeals to the reader in order to
solve a problem.
identify the business.
answer the question.
understand a claim.
15
If you like this shoe ad, the target DEMOGRAPHIC is:
clueless and sheepish mass market
chickens in a coop and women over 50
shallow and ignorant lemurs
trendy females, healthy lifestyle, millennials
