stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
C1 - International Marketing - The Scope and Challenge of International Marketing Flashcards | StudBud
Explore
/
C1 - International Marketing - The Scope and Challenge of International Marketing
C1 - International Marketing - The Scope and Challenge of International Marketing
10 terms
·
StudBud Administration
Imported from external platform
Flashcards
10 cards
F
Practice quiz
P
Host live
L
Questions
10
Answers
1
Which of the following political actions is likely to favor international marketing?
Imposing a trade embargo on Cuba due to political instability
U.S. government placing a trade ban on Libya for rampant terrorism
Tariff hike for imports established by China
Paraguay imposing low tariffs and tax rates for manufacturing industries
2
The foreign policies of a country have a direct effect on a firm’s international marketing success
False
True
3
Which of the following is an essential requirement for companies to succeed in international markets?
Focusing primarily on their production to meet the demands at home
Strictly following traditions to succeed globally
Committing themselves completely to foreign markets
Venturing into multiple markets at once
4
Which of the following is the most critical difference between domestic marketing and international marketing?
The different concepts of marketing
The difference in marketing principles being followed
The change in marketing goals
The environment in which marketing plans must be implemented
5
Which of the following types of nontariff barriers strictly falls under the category of specific limitations on trade?
Export subsidies
Embargoes
Voluntary export restraints
Import credit discriminations
6
X's company sees the world as one market, segmenting beyond borders. Which stage defines its IM involvement?
Infrequent foreign marketing
No direct foreign marketing
Internal marketing
Global marketing
7
... is the process of planning, pricing, promoting, and distributing a company's goods and services globally for profit
Domestic trade
International marketing
Importing
Corporate management
8
International marketing is selling a company's products or services across multiple countries for profit.
False
True
9
Which of the following organizations seems better equipped for internationalization?
A diverse workforce but limited global competitiveness
A firm selling only to foreign customers who initiate contact
A firm with production exceeding home market demand
A firm producing mainly for the home market
10
An international marketer must deal with at least two levels of uncontrollable uncertainty
False
True
