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Duplicate of Business Studies - Marketing Flashcards | StudBud
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Duplicate of Business Studies - Marketing
Duplicate of Business Studies - Marketing
20 terms
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StudBud Administration
Marketing Topic
Flashcards
20 cards
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Questions
20
Answers
1
Global Marketing includes...
global branding
customisation
standardisation
global pricing
2
Is a mass market large or small?
small
large
3
Identify one historical approach to marketing.
marketing approach 2
production approach
sales approach
marketing approach 1
4
Which market segmentation variable looks at income levels?
demographic
behavioural
psychographic
georgraphic
5
Which is an example of deceptive and misleading advertising.
fine print
country of origin
vague statements
puffery
6
What is the term that describes using geographic location to set different prices?
bait and switch
price discrimination
cost based pricing
price points
7
Consumer laws protect consumers by ensuring that products have....
warranties
protection against misleading avertising
implied conditions
right to a refund
8
Coupons are an example of a promotion (sales promotion) strategy?
yes
no
9
Name the process that systematically collects, records and analyses information.
market research
primary data
10
What is the term given to a public person that can influence others?
celebrity endorsement
opinion leader
11
Is observation a method of collecting primary data?
yes
no
12
What is the strategic role of marketing?
to reduce costs
profit maximisation
to advertise goods
the four p's
13
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
economic
sociocultural
psychological
government
14
Is branding a price strategy?
yes
no
15
Which of the following is not part of SWOT?
threats
organisation
weaknesses
strengths
16
Which of the following are examples of unethical advertising due to truth and accuracy.
exaggerated claims (puffery)
concealed facts
false and misleading
vague statements
17
Name 3 types of market.
resource
intermediate
consumer
industrial
18
What are the three P's of the extended marketing mix?
processes
physical evidence
people
19
What law governs deceptive and misleading advertising?
australian consumer law
fair trading act
work place health and safety act
competition and consumer act
20
What are the stages of the product life cycle?
introduction
post maturity
maturity
growth
