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UMM 2025 Final Exam Exemption Flashcards | StudBud
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UMM 2025 Final Exam Exemption
UMM 2025 Final Exam Exemption
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1
Atari marketed this game in 1975 through retailer Sears, the first step toward bringing arcade games into the home.
Space Invaders
Home Pong
Paddle-Ball
Gunfight
2
The U.S. Constitution singles out only one industry as deserving special protection. What is that industry?
broadcasting
the publishing industry
the film industry
the press
3
"Any false scandalous and malicious writing” about the president, Congress, or the federal government.
The Sedition Acts
Actual Malice
Defamation
Yellow Journalism
4
You need permission to copy, modify, distribute or show off your own work.
True
False
5
Premium cable services come in two forms: movie channels, such as HBO, and
expanded basic cable channels.
pay-per-view channels.
direct broadcast satellite channels.
multiple system operators.
6
In 1945, the FCC set aside all FM frequencies between 88.1 and 91.1 megahertz for
noncommercial radio.
talk radio.
local radio.
multistation radio companies.
7
The ability of media professionals to keep secret the names of people who provide them with information.
confidentiality
clear and present danger
shield law
moral agent
8
The 1950s and 60s saw the rise of the “message movie.” Which option best describes a “message movie”?
a movie with thousands of extras and lavish sets
a movie that tells a story
a movie that examines social trends
a movie that features product placement
9
Andrew Jackson hired newspaper journalist ______ as his publicist and the country’s first presidential press secretary
William McKinley
P. T. Barnum
Amos Kendall
William Jennings Bryan
10
Unintentionally inaccurate information; accidents, or mistakes in reporting can be considered?
misinformation
actual malice
disinformation
dishonesty
11
Medium the plural of media
False
True
12
There are _______ factors courts use to determine whether a use is fair
5
4
6
3
13
The public can exercise its 4th amendment rights by using works without permission.
True
False
14
A report accused of being libelous or slanderous is protected it if meets any of three tests. What are the three tests?
truth, privilege, and fair comment
public, fair, and informative
rights, justice, and reward
restrained, informative, and objective
15
Income earned from the sale of airtime is known by which of these terms?
formats
ratings
billings
secondary services
16
The songs advertisers use in commercials are called?
tunes
melodies
non of the above
jungles
17
What is a public notice promoting a product, event, or service
distribution
campaign
public relations
advertisement
18
A battery that “lasts twice as long” or a detergent that give 20% more cleaning power is using which advertising tactic?
unfinished statements
engagement
connotatively loaded phrases
qualifiers
19
Which answer option exemplifies the convergence of the recording industry with computers and the Internet?
record companies hold more power
fans have a greater choice of artists
artists now need a record company for production
fans learn about new music from the radio
20
Which of these magazines runs no ads in any of their issues?
The New Yorker
Time
Consumer Reports
TV Guide
21
The notion that a Cadillac symbolizes success is an example of which of these terms?
product placement
symbolic placement
product positioning
social construction of reality
22
Interpreting signs and symbols
Encoding
Decoding
Communication
None of the Above
23
The game site of telecom giant Comcast is an example of
hypercommercialism.
compliance.
freemium gaming.
convergence.
24
Legislation that expressly protects reporters’ rights to maintain sources’ confidentiality in courts of law.
shield law
indecency
copyright law
media ethics
25
Planned, systematic efforts to intentionally persuade us of certain beliefs or act in a certain way
public relations
market research
campaigns
none of the above
26
The choice of lighting, editing, special effects, music, camera angle, location and size and placement of headlines
hypercommericalism
production values
product placement
third person effect
27
What does cord-cutting refer to?
relying on internet-only TV watching
deleting all ads from television shows
relying on free television services only
rejecting all media
28
What deals with understanding and analyzing data?
Data literacy
Surveys
Focus Groups
Media Literacy
29
Youtube came out in what year?
2007
2005
2006
2004
30
Used to confuse and distract the intended audience using deliberately false or misleading information
actual malice
disinformation
misinformation
dishonesty
31
Which dichotomy compares media influence on both a personal and cultural scale?
purposeful versus maintenance level
transmissional versus ritual
micro- versus macro-level
administrative versus critical
32
The sale of the book, its contents, and even its characters
All of the Above
subsidiary rights
imprints
payola
33
Public Relations pioneer Sigmund Freud emphasized the value of assessing the public’s feelings toward an organization.
True
False
34
Copyright law is meant to encourage creative expression, but you can copyright facts.
True
False
35
Who, ultimately, is the best regulator of misinformation and disinformation?
each individual person
the government
social media companies
the Supreme Court
36
DMCA stands for...
none of the above
Digital Millennium Copyright Act
Direct Marketing Corp of America
Digital Master Copyright Assoc.
37
What is the result of us living in “the age of music by algorithms”?
artists have become more creative
music is more diverse by gender and race
the music we listen to reflects who we are
we are directed to music we already consume
38
How are video games like magazines for advertisers?
The audiences tend to be the same.
The audience can earn free products by viewing ads.
Freemiums are the best ways to advertise products.
Specific demographics can be targeted.
39
Newspaper stories help citizens make intelligent decisions and keep up with important issues. What are such articles?
soft news
hard news
news literacy
a firewall
40
The ease of sharing on social media makes it possible to spread this between users.
news literacy
falsehoods
subscription services
newsholes
41
Campaigns that saturate the media landscape with a united theme and message can be really ineffective
False
True
42
Software added to a user’s computer, typically with permission, by a single website for its exclusive use is known as
zero-party data.
contextual targeting.
first-party cookies.
third-party cookies.
43
Data is information about the world that is stored in a specific format.
False
True
44
“Whiter than white” and “stronger than dirt” are just two examples of which type of advertising tactic?
consumer jury
puffery
an island
CPM
45
The media economy is ruled by profits, but also...
governments and industry
none of the above
the stock market
the shareholders
46
Which of these magazines is entirely written by AI?
Uncommon Path
Airbnb Magazine
Red Bulletin
Montag
47
Copyright, fair use, and public domain are three pillars of...
intellectual property
ASCAP and BMI
entertainment by-laws
All of the above
48
When two or a few people communicate face to face
interpersonal communication
association by communicating
mass communication
feedback
49
All media and advertisements are not constructed
False
True
50
Which statement is true of the television program
Sesame Street?
It began on cable’s HBO and is now on public television.
It began on public television and is now on cable’s HBO.
It began on commercial network television and is now on cable’s HBO.
It began on commercial network television now on public television and HBO.