Marketing - (17) Promotional Concepts and Strategies

Question 1

Cash premiums paid by a manufacturer to help a retailer cover thecosts of placing a product are

Accepted Answer

slotting allowances.

Question 2

Certificates that entitle customers to discounts on goods and services are called

Accepted Answer

coupons.

Question 3

Sales strategies that encourage customers and prospects to buy a product or service are called

Accepted Answer

consumer promotions.

Question 4

Cash payments or discounts given by manufacturers to retailers for encouraging sales are

Accepted Answer

promotional allowances.

Question 5

A combination of strategies and a cost effective allocation of resources is called

Accepted Answer

promotional mix.

Question 6

A promotion method businesses use to convince consumers to select its products or services is

Accepted Answer

product promotion.

Question 7

Sales promotion activities to get support for a product from manufacturers and retailers are

Accepted Answer

trade promotions.

Question 8

When a manufacturer promotes a product to large retailers that sell its products, this is

Accepted Answer

push policy.

Question 9

Which of the following is NOT a goal of promotional activities?

Accepted Answer

Sell services

Question 10

Products earned or given away through contests, sweepstakes, and rebates are called

Accepted Answer

incentives.

Question 11

Advertising directed to a targeted group of prospects and customers is called

Accepted Answer

direct marketing.

Question 12

When companies pay to promote ideas, goods, or services in a variety of media outlets, this is

Accepted Answer

advertising.

Question 13

Activities that help an organization influence a target audience are

Accepted Answer

public relations.

Question 14

When a company pays a fee for the right to promote itself at or on a set location, this is a

Accepted Answer

sponsorship.

Question 15

Short-term price reductions that are marked on the package are called

Accepted Answer

deals.

Question 16

Anannouncement that is sent by a business or organization to media outlets is called

Accepted Answer

news release.

Question 17

Which of the following is not involved in promotion?

Accepted Answer

Institutional selling

Question 18

A tactic that public relations professionals use to bring information about an organization is

Accepted Answer

publicity.

Question 19

Decisions about advertising and sales used to attract potential customers is

Accepted Answer

promotion.

Question 20

A promotion method used to create a favorable image for a business is called

Accepted Answer

institutional promotion.

Question 21

A process that directs promotion toward consumers is called

Accepted Answer

pull policy.

Question 22

All marketing activities that are used to stimulate purchasing and sales are

Accepted Answer

sales promotion.

Question 23

Low-cost items given to consumers at a discount or for free are called

Accepted Answer

premiums.

Question 24

Which of the following is NOT a goal of sales promotion?

Accepted Answer

Develop positive consumer opinion of a company

Marketing - (17) Promotional Concepts and Strategies

Questions 24

Marketing - (17) Promotional Concepts and Strategies

Questions 24