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Chapter 1 - Marketing Flashcards | StudBud
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Chapter 1 - Marketing
Chapter 1 - Marketing
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StudBud Administration
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An introduction to MKT 230
Flashcards
10 cards
F
Practice quiz
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Host live
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Questions
10
Answers
1
The usual medium for exchange is
money
yogurt seals
cooperation
2
The definition of marketing is managing customer relationships.
False
True
3
How many goals are involved with marketing?
2
4
3
1
4
Dividing the market into segments of customers is called
business market
a target market
consumer market relationship
market segmentation
5
The triangle is used to explain which marketing orientation?
market
societal marketing
sales
production
6
This marketing orientation is sometimes referred to as "the field of dreams" orientation.
Production
Societal Marketing
Sales
Market
7
When backed by buying power, wants become
marketing tools
demands
concepts
needs
8
Henry Ford producing one truck, one model, one color in the 1920's is an example of a
sales orientation
societal marketing orientation
market orientation
production orientation
9
A marketer's number 1 job is to turn a consumer's ________ into ________.
wants into needs
needs into demands
wants into buying power
needs into wants
10
Telling and Selling is the...
Old view of marketing.
New view of marketing.
