SM Chp. 2 review

Question 1

Most teenage YouTube subscribers trust influencer opinions over traditional celebrities?

Accepted Answer

True

Question 2

Marketing techniques used to create valuable, relevant, & consistent content to attract a specific target audience.

Accepted Answer

Content Marketing

Question 3

Analytics metric that refers to the number of users who have come across particular content.

Accepted Answer

Reach

Question 4

Social Media Marketing plan needs to be in place before your social media efforts begin.

Accepted Answer

True

Question 5

Marketing technique which involves promotion of a product targeted to the customer of a related product.

Accepted Answer

Cross promotion

Question 6

Content marketing is a form of marketing that involves creating & sharing online material for a specific brand.

Accepted Answer

False

Question 7

ROI stands for Return On Investment

Accepted Answer

True

Question 8

Web-based technology that enables the development, deployment & management of Social Media Solutions & Services.

Accepted Answer

Platform

Question 9

SMART stands for?

Accepted Answer

Specific, Measureable, relevant, time-bound

Question 10

SEO stands for

Accepted Answer

Search Engine optimization

Question 11

What is the first step of the six step process of a social media marketing plan?

Accepted Answer

Objectives & goals

Question 12

What was the first true "Social Media Network"?

Accepted Answer

My space

Question 13

One to one marketing is know as personalized marketing to know your customers individual choices?

Accepted Answer

True

Question 14

A person with a strong influence in his or her particular field of expertise.

Accepted Answer

Influencer

Question 15

A Key Performance Indicator is something you can measure that helps you evaluate your success of your business

Accepted Answer

True

Question 16

A specific part of a population, especially identified by age, income, education, etc.

Accepted Answer

Demographics

Question 17

A simulation of human intelligence processes by machines?

Accepted Answer

Artificial Intelligence

Questions 17